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Non-Tech : Firelight (FRL.V)

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To: SAM-DAN who wrote (189)6/14/2001 5:37:44 PM
From: SAM-DAN  Read Replies (1) of 240
 
FRL skipped a day but newest Pr from the company to follow. Nothing seems to move the stock up against the collapse of the general market but the fundamentals of the company continue to improve and eventually should be reflected in the price of the stock.Do your own DD and make your decisions.One of our members sent the following to us.
"Just looked at delayed quotes-never stand in the way of a train was Marty Zwieg's advice many years ago about a falling market. Lets hope Tiger can win the open and we can build on that."

"Commencement of Advertising Campaigns
6/14/01

FIRELIGHT CORP ("FRL-V") - Commencement of Advertising Campaigns
Firelight Corporation wishes to report the commencement of Television advertising for the company's new golf training videos by Butch Harmon (coach to Tiger Woods and other elite, professional golfers) entitled "Butch Harmon's Ultimate Golf". Shareholders, and golfers in general, will be able to view advertisements for the brand new series by the world's number one golf coach at various times starting June 18th. A one-week schedule on The Golf Channel will make up the initial media test comprised of 30 and 60-second spots which will air in Prime Time (7-11PM), Late Fringe (11PM-2AM), Daytime (6AM-7PM) and Run of Schedule (6A-6A). Other national, regional and spot television (i.e., ESPN, Fox Regional Sports, etc.) will be tested as well once The Golf Channel test is complete.

The company is also pleased to report radio coverage for advertisement of their new videos on "PGA Radio" has commenced as of June 11th, 2001 and a half page ad has been taken out in the "Florida Golf Magazine" scheduled for distribution on June 23, 2001.

A much more extensive advertising campaign to include coverage at the British Open and Ryder Cup is also underway. Details will be released in the near future.

Firelight is aggressively pursuing a strategy to become recognized as the world's pre-eminent manufacturer and provider of only the highest quality in promotional and instructional golf videos and products. The company's mission is to provide unparalleled quality and service to the golf playing community, while constantly striving to increase, and maintain, exceptional shareholder value. Shareholders, or other interest parties with questions regarding this news release, or other matters are urged to contact the company, toll free at 888-465-3995 or Investor Relations at 604-467-4822 or toll free at 888-945-4770. TOLL FREE: 888-465-3995

Firelight Corp. TEL: (604) 467-4822

Investor Relations TOLL FREE: 888-945-4770 "
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