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Technology Stocks : Aahh...iNEXTV (AXC) The NEXT Thing!
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To: killybegs who wrote (3944)6/15/2001 2:17:26 PM
From: wlcnyc  Read Replies (1) of 4169
 
"Microsoft Aiming for Enhanced Revenue "Stream""

(Excerpt)

"....."We've seen a large demand for streaming video increase over the past year. With these improvements, we are providing truly seamless integration between video and text," said MSNBC.com president and chief executive John Nicol. "We are also delivering a more integrated system for advertisers, and are launching the player with streaming ad buys from major consumer companies."

Spokespeople also didn't rule out the possibility that Microsoft is considering using the new media player as the basis for a broadband subscription content area. It's a strategy that players like Yahoo! appear to be perusing through its FinanceVision and ShoppingVision areas (which integrate streaming and static Web content, similarly to the MSNBC Media Player).

Currently, MSNBC hosts about 30 clips per day on its site, a number that the company is likely to expand in conjunction with an ambitious syndication plan, in which it licenses its video content to distributors, which place a link to a co-branded MSNBC player on their sites.

"Almost half of our users are broadband users, and those are the people who are inclined to watch video," Tillinghast said. "We are looking at subscription concepts, and they may use this player as well. But that's all investigational at this time. But this player is the platform that we would use for a wide variety of advanced products."

internetnews.com
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