MP3.com Partners With AdSociety to Promote Japan.MP3.com;
Alliance to Offer Unique Advertising for MP3.com's Asia Division
SAN DIEGO, June 18 /PRNewswire/ -- MP3.com, Inc., (Nasdaq: MPPP) announced an alliance today with AdSociety, the first pan-Asian broadband and wireless advertising, marketing and sales network. AdSociety will assist in selling advertising to supplement the direct activities of MP3.com's Asia Division (japan.mp3.com).
"We are very proud to have secured MP3.com as a new member of our global publisher network. Together with MP3.com (www.mp3.com), AdSociety will offer many unique and compelling advertising opportunities to Asian advertisers looking to extend their brands across MP3.com's digital music platform and across Asia, the U.S. and Europe," said Patrick Jonathan Wong, founder and CEO of AdSociety.
AdSociety has agreed to promote MP3.com's wide range of marketing vehicles to customers, including: category exclusive sponsorships, co-branded music services, targeted online media, email targeted by geography and music preference, and software download programs.
These services can be targeted regionally for clients in greater China, Japan, Korea, Southeast Asia and Australia/New Zealand, or allow clients from these regions to reach the large worldwide Internet audience MP3.com services. AdSociety represents more than 1,200 narrowband and broadband web sites worldwide.
"Working with AdSociety allows MP3.com to tap into their network of Asian offices, more than 120 media sales reps and extensive client contacts," said Erik Newton, vice president and general manager of MP3.com's Asia division. "This partnership also enables us to better serve our customers throughout the Asian region."
To discuss business opportunities in Asia, contact japan@mp3.com.
To receive MP3.com press releases via email or to unsubscribe from this service, visit pr.mp3.com.
About MP3.com
MP3.com, Inc. has created a unique and robust technology infrastructure designed to facilitate the storage, management, promotion and delivery of digital music. As the Internet's premier Music Service Provider (MSP), the company is dedicated to providing consumers with access to music when they want it, where they want it, using any web-enabled device. The company's web site hosts what MP3.com believes is the largest collection of digital music available on the Internet, with more than 1 million songs and audio files posted from over 150,000 digital artists and record labels. Dedicated to growing the digital music space, the company's products and services include on-demand Subscription Music Channels, an innovative Business Music Services program, a Syndicated Radio program and others. Additionally, through the company's MSP technology initiative and its music InterOperating System, MP3.com is partnering with a variety of forward-looking businesses to expand its digital music strategy. MP3.com's common stock is listed for trading on the Nasdaq National Market under the ticker symbol MPPP. MP3.com is a trademark of MP3.com, Inc. The company is based in San Diego, California. For more information on MP3.com, visit www.mp3.com.
About AdSociety
AdSociety, a majority-owned joint venture of PCCW (SEHK: 0008), (NYSE: PCW [ADR]), is the first pan-Asian broadband and wireless advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies as well as provides pioneering online, broadband and wireless marketing solutions and services to marketers and to over 1,200 member web sites. Headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 120 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company).
AdSociety's investors and strategic partners include Tokyu Agency (a Tokyu Group company), LG Advertising (a LG Group company), L90 (Nasdaq: LNTY), Interactive Media ContentSuite AG (an Axel Springer Verlag company), SkyGo Inc (a Vanguard Investee), AdClick (a KT Internet company), e-Brilliant (a Brilliant Digital Entertainment company), Media Genesis (an Icon MediaLab company), Australia Media Holdings (a SportsWorld company) and B2BWorks. More information on AdSociety can be found at www.adsociety.com.
Statements in this press release that are not strictly historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements may include references to activities and events or benefits expected to occur in connection with MP3.com's business alliance with AdSociety. These statements involve a high degree of risk and uncertainty, are only predictions, and actual events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include risks related to: MP3.com's litigation proceedings, including without limitation the inability to reach settlement with all parties to such proceedings; activities or events expected to occur in connection with MP3.com's business alliance with AdSociety; the consummation of the contemplated business combination with Vivendi Universal, including the risk that the required regulatory clearances and other closing conditions might not be obtained or satisfied; MP3.com's new and uncertain business model; acceptance of MP3.com's products and services; MP3.com's limited operating history; and MP3.com's rapid growth, as well as other risks detailed from time to time in MP3.com's reports to the Securities and Exchange Commission, including its report on Form 10-K for the year ended December 31, 2000 and its most recent report on Form 10-Q.
For further information please contact: Greg Wilfahrt, Director of Public Relations of MP3.com, Inc., 858-623-7280, pr@mp3.com; or Samantha Chan, Director, Corporate Communications of AdSociety Ltd, 852-2509-2236, Samantha.chan@adsociety.com; or Desiree Lim, 852-2884-8248, Desiree.lim@ogilvy.com, or Susanna Muk, 852-2884-8584, both of Ogilvy PR Worldwide.
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SOURCE MP3.com, Inc.
-0- 06/18/2001
/CONTACT: Greg Wilfahrt, Director of Public Relations of MP3.com, Inc., 858-623-7280, pr@mp3.com; or Samantha Chan, Director, Corporate Communications of AdSociety Ltd, 852-2509-2236, Samantha.chan@adsociety.com; or Desiree Lim, 852-2884-8248, Desiree.lim@ogilvy.com, or Susanna Muk, 852-2884-8584, both of Ogilvy PR Worldwide/
/Web site: adsociety.com
/Web site: pr.mp3.com
/Web site: japan.mp3.com
/Web site: mp3.com
(MPPP PCW LNTY)
CO: MP3.com, Inc.; AdSociety Ltd ST: California, Japan IN: MLM ENT MUS ADV SU: PDT JVN
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