Philip Morris (MO) Message Board

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Non-Tech : Philip Morris (MO)

MO 56.67

+0.5%

Nov 3 9:30 AM EST

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To: Brian Channon who wrote (45)	6/15/1997 5:53:00 PM
From: I. Luttichuys	of 50

I have heard some analysts believe that with a favourable settlement, MO stock could double or even triple. I don't know if I am as bullish as that but, clearly MO deserves a better P/E multiple in today's market than it has. Especially when one considers that companies like KO are carrying P/Es of 44. I do not think that the recent price move discounts a settlement at all. Your question asks only for an opinion of course. Short term and depending on what we see in the coming days, a settlement could generate a short term sell-off but, even if it does, I think in the ensueing weeks, we will see higher valuations. A short term sell-off would only result, IMO, if the market believed that the negotiation results were about as the market expected. If they are more favourable to MO than that... watch out. BENETT

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