An hour later, more Disney news, and this one actually has some data.
Disney discounts Calif. Adventure park tix for locals
ANAHEIM, Calif., June 20 (Reuters) - Faced with lackluster attendance at its newest theme park, the Walt Disney Co. said on Wednesday it will offer steep discounts to lure more Southern Californians to the $1.4 billion attraction near Los Angeles.
Resort officials said the move is designed to boost visitor traffic to its California Adventure theme park, which opened amid fanfare in February but has since only managed to attract 9,000 to 12,000 guests a day, well below the 19,000 anticipated by Disney, according to analysts.
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