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Non-Tech : Any info about Iomega (IOM)?
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To: Philip J. Davis who wrote (25349)6/16/1997 9:11:00 AM
From: isdsms   of 58324
 
<<Imation Corp.
(NYSE:IMN.N) today announced that it has adopted the name "SuperDisk"
for its 120 MB LS-120 Diskette. >>

Sure beats the name "LS-120", and IMN feels it will help the consumer identify with the product. It amazes me that this was not done earlier, a no brainer. In guess it was arrogance as they never anticipated little Iomega would be able to pull its game plan off and capture the market. It won't help now as the consumer knows only one name in removable storage.

Ira
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