HyperSonic Sound to Add Unique Directivity to Special Effects Company
Catering to Fortune 500 Companies with High Tech Needs
American Technology Corp. (Nasdaq:ATCO), today announced a
licensing and representation agreement with International Robotics
Inc. (IRI) of New York.
Under the agreement, IRI has paid a licensing fee to incorporate
American Technology's HyperSonic(TM) Sound (HSS(TM)) audio
reproduction technology into their Techno-Marketing(TM) systems and
has agreed to an exclusive arrangement to purchase HSS components
through American Technology. The agreement also includes provisions
for IRI to represent American Technology's HSS, Stratified Field(TM),
and PureBass(TM) audio technologies to IRI customers in the market for
unique special effects for business, promotion, entertainment, and
communication.
"International Robotics Inc. has developed a solid and deserved
reputation as an innovator in the special effects field for their
Techno-Marketing approach," stated Bob Todrank, V.P. of sales &
marketing for American Technology Corp. "Their client list includes
Fortune 500 companies, government agencies, multinational
organizations and market leaders such as Disney, Pepsi, IBM, Kodak,
Toyota, Chrysler, Caesar's Palace, and Reebok. IRI will be
incorporating HSS, Stratified Field, and PureBass products into their
high technology systems and working with us to license our acoustical
technologies to their existing customer base. This agreement
represents another important step in our overall marketing and sales
strategy for our proprietary and patented audio technologies."
Robert Doornick, president and founder of International Robotics,
said, "When we first experienced HyperSonic Sound with its unique
directional audio capabilities, we knew immediately that we needed HSS
for our clients. The early response of our customers to HSS has been
nothing short of phenomenal. It provides our customers an entirely new
auditory experience and method of delivery for their audio messages,
which is both magical and non-intrusive. American Technology's vision
of the future, their ability to deliver innovation, and their strategy
for bringing their technologies to market were key factors in our
decision. We expect to play an important role in the continued roll
out of HSS as well as the other American Technology audio
technologies."
HyperSonic Sound (HSS) technology, developed in the laboratories
of American Technology Corp. in San Diego, is a revolutionary sound
reproduction system. The most important quality of HSS(TM) is the
ability to direct or focus sound into a tight beam, similar to the
beam of light from a flashlight. Not since the development of the
"cone" loudspeaker more than 75 years ago has any technology provided
such a significant departure from conventional speakers.
About International Robotics Inc.
IRI is a privately held, full-service company that successfully
employs cutting-edge Technologies, Futuristic Icons, Special f/x, and
advanced, interactive Robotic Systems for Business, Promotion,
Communication, Education.
Pioneers and specialists of Techno-Marketing(TM) for almost 30
years, IRI has excelled at not only producing the finest adult-size
multi-lingual Communication Robots in the world, but also in creating
award-winning environments for Fortune 500 companies.
Techno-Marketing(TM) is not merely a tool to draw attention; it is a
business science that delivers your commercial, educational or
entertainment message to a more receptive audience.
Techno-Marketing(TM) is a synthesis of world-class technologies,
communication psychology, theatrics, theming, design, and marketing
experience that earn the respect of today's high-tech oriented and
more demanding consumer or business audiences. For further information
please visit www.internationalrobotics.com.
About American Technology Corp.
American Technology Corp. is shaping the future of sound by
developing and licensing its technology and intellectual property
portfolio which includes: the award-winning HSS(TM) (HyperSonic(TM)
Sound) and StratifiedField(TM) Technologies; NeoPlanar(TM) Technology;
PureBass(TM) Sub-Woofer Technology; and FM Sounds(TM) consumer radio
products. The company is establishing a strong portfolio of patents,
trademarks, and know-how including over 110 U.S. and Foreign patents
and patent filings to date. For more information on the company and
its technologies and products please visit our Web site at
www.atcsd.com. |
