EBONY & GOLD VENTURES INC, BOOKTECH COM INC, filed this 10KSB on 07/03/2001. Outline View Header First Page »
U. S. SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549
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FORM 10-KSB
[x] ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES ACT EXCHANGE ACT OF 1934
For the Fiscal Year Ended December 31, 2000
[ ] Transition Report under Section 13 or 15(d) of THE SECURITIES ACT EXCHANGE ACT OF 1934
For the Transition Period From _____ To _____
Commission File Number: 000-26903
booktech.com, inc. ------------------ (Name of small business issuer as specified in its charter)
Nevada 88-0409153 ------ ---------- (State or other jurisdiction of (IRS Employer Identification No.) incorporation or organization)
42 Cummings Park, Woburn, Massachusetts 01801 --------------------------------------------- (Address of principal executive offices)
Issuer's telephone number, including area code: (781) 933-5400
Securities registered pursuant to Section 12(b) of the Exchange Act: Common Stock, Par Value $.00042 Per Share
Securities registered pursuant to Section 12(g) of the Exchange Act: None
Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No X ___ ___
Check if the disclosure of delinquent filers in response to Item 405 of Regulation SB is not contained in this form, and no disclosure will be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-KSB or any amendments to this Form 10-KSB. [ ]
State issuer's revenues for the most recent fiscal year: $1,725,019 ----------
At April 30, 2001, 20,766,489 shares of our common stock were outstanding. The aggregate market value of our voting and non-voting stock held by non-affiliates (based upon the closing price on the American Stock Exchange on April 23, 2001 of $.73 per share) was approximately $9,335,339. The American Stock Exchange halted trading of our common stock on April 23, 2001.
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BOOKTECH.COM, INC. AND SUBSIDIARY
INDEX TO FORM 10-KSB <TABLE> <CAPTION>
PART I
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<S> <C> <C> ITEM 1. Description of Business ...................................................................................... 3 ITEM 2. Description of Property ...................................................................................... 10 ITEM 3. Legal Proceedings ............................................................................................ 10 ITEM 4. Submission of Matters to a Vote of Security Holders .......................................................... 10
PART II
ITEM 5. Market for Common Stock and Related Stockholder Matters ...................................................... 11 ITEM 6. Management's Discussion and Analysis of Financial Condition and Results of Operations ........................ 14 ITEM 7. Financial Statements ......................................................................................... 29 ITEM 8. Changes In and Disagreements With Accountants on Accounting and Financial Disclosure ......................... 29
PART III
ITEM 9. Directors, Executive Officers, Promoters and Control Persons, Compliance With Section 16(a) of the Exchange Act ............................................................................................... 30 ITEM 10. Executive Compensation ....................................................................................... 32 ITEM 11. Security Ownership of Certain Beneficial Owners and Management ............................................... 35 ITEM 12. Certain Relationships and Related Transactions ............................................................... 36 ITEM 13. Exhibits and Reports on Form 8-K ............................................................................. 38
Signatures .............................................................................................................. 40
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PART I.
ITEM 1. DESCRIPTION OF BUSINESS
BUSINESS DEVELOPMENT
booktech.com, inc., the predecessor to the Company ("booktechmass"), was formed under the laws of the State of Massachusetts on October 31, 1995 and is a publisher of digital and on-demand custom textbooks, also known as coursepacks. In anticipation of the acquisition of booktechmass, Ebony & Gold Ventures, Inc. ("Ebony & Gold"), a publicly held corporation formed under the laws of the state of Nevada, changed its name to booktech.com, inc. ("btc"). On March 31, 2000, EG Acquisitions Corporation, a Nevada corporation and the wholly owned subsidiary of Ebony & Gold, acquired booktechmass pursuant to the terms of an Agreement and Plan of Merger (the "Merger"). The business of our Company is identical to that of booktechmass. For financial statement purposes, the transaction has been treated as a recapitalization of booktechmass. For tax purposes, the acquisition was a tax-free exchange of equity securities. Subsequent to the acquisition, the sole activities of booktech.com, inc. have been, and will continue to be, those previously conducted by booktechmass. Accordingly, the following discussion of our business relates to the business previously conducted by booktechmass.
BUSINESS OF THE COMPANY
GENERAL
We are a publisher of digital and on-demand custom textbooks, also known as coursepacks, which are distributed primarily through college bookstores. Educators can select from copyrighted content, public domain content, and their own work to create a unique set of course materials. Materials can include chapters from trade or textbooks, and articles from newspapers, magazines or scholarly journals. booktech.com. was initially conceived in 1995 by Dr. Morris Shepard, formerly a professor of Political Science at Northeastern University. Dr. Shepard recognized the need for highly customized and flexible teaching materials and founded the business that has developed into booktech.com. We are now a national provider of cutting edge teaching materials, dedicated to empowering academic and corporate educators through technology and highly personalized customer service. Since 1995, we have attracted a wide range of individuals to our executive management team, including a university program chairman, a former college president, three executives from publishing and an academic librarian.
We are committed to providing academic and corporate-training educators with the e-learning and customized on-demand publishing needs that traditional textbook publishers cannot satisfy. We believe that due to our offering of digital formats, through CD-ROMs and digital downloads, we will be in the forefront of the online e-education movement. We expect to launch a Web site that will make it possible for educators to access our vast digital library of content, and create entirely new collections of material from anywhere in the world, 24 hours a day.
MARKET OPPORTUNITY
Educators are demanding the ability to create, publish, and deliver their own copyright-protected custom textbooks and course materials online. This demand, at all levels of our educational system, arises from multiple factors including:
o THE NEED FOR CURRENT, HIGH QUALITY AND COMPELLING CONTENT. Traditional textbooks can be out-of-date before they even hit an editor's desk and educators often want to teach with current information unavailable from traditional sources and standard textbooks.
o THE DESIRE TO TEACH FROM DIVERSE SOURCES AND VIEWPOINTS.
o LACK OF ACCESS TO FIRST-RATE LIBRARIES.
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o THE PREVALENCE OF NETWORKED LEARNING ENVIRONMENTS. Colleges and universities are the most wired community on the Web, with over 90% of college students accessing the Internet, 52% of them daily. Likewise, the number of K-12 schools connected to the Internet has climbed from 35% in 1994 to 96% today. Moreover, the number of K-12 students with Internet access has grown from virtually zero in 1994 to 10 million in 1996 and is projected to grow to 40 million by 2002.
o THE EMERGENCE OF DISTANCE LEARNING PROGRAMS THROUGHOUT THE UNITED STATES AND ABROAD.
o THE DEVELOPMENT OF COURSEWARE TO ASSIST EDUCATORS IN CREATING WEB-BASED COURSES.
INDUSTRY BACKGROUND
The market for educational services is continually expanding. According to a May 2000 study by Merrill Lynch, the U.S. market for online higher education is estimated to grow from $1.2 billion in 1999 to $7 billion in 2003, a growth rate of 55%. Currently there are 84 million students enrolled in higher education worldwide, forecasted to reach 160 million by 2005, with at least 40 million students enrolled in online education. Expenditures for elementary and high school texts are in excess of $2 billion annually, while spending for other instructional materials are around $5 billion. Recent catalysts such as for-profit education, charter schools, distance learning, school accountability and individual learning issues have created a new climate for dynamic change in the U.S. educational industry, as technology solutions are rapidly replacing traditional brick and mortar solutions. The market for custom course material also extends past traditional academic institutions and extends into the burgeoning fields of distance and corporate education.
The textbook market is dominated by on-campus bookstores, although online retailers are threatening to become more popular with students. We employ both on-campus and online venders to provide our services, and also engage in direct e-commerce. Our relationship with bookstores revolves around their need for outsourcing copyright management and production services that we provide. College and independent school bookstores have sought our services for a variety of reasons, ranging from necessary staffing levels to copyright compliance assurance.
According to the same May 2000 Merrill Lynch study, distance education programs are currently in place at 50% of the country's postsecondary institutions, a number that is projected to reach 84% by 2002. The growing need to deliver educational content to a decentralized group of learners is apparent. Our ability to fulfill individual orders digitally (through CD-ROM, digital download, and sometimes Zipdisk) or in a paper-based format falls directly into line with the needs of this expanding demographic.
STRATEGY
Our primary objective is to establish ourselves as a leading force in custom publishing in both traditional media and web-enabled content delivery. Our present strategies, assuming funding is available, consist of:
o EXPANDING THE EDUCATORS ONLINE LIBRARY(TM). We have accrued an extensive digital library of custom content that will be available to educators through the Internet. We intend to increase the number of library items available as more intellectual content is licensed or acquired, and as the demand for customized educational and training materials expands. All content is catalogued, archived and copyright cleared before printing or downloading. It will include premium content from the H.W. Wilson Company. We have licensed H.W. Wilson's Omnifile Full-Text Mega Edition database for use in our Educator's Online Library(TM). The H.W. Wilson index and full-text article databases, which index over 2 million items, including full text versions of 760 periodicals and comprehensive abstracts for 2,700 journals, will link with our Professor Portal for inclusion with other course materials.
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o INAUGURATING OUR PROFESSOR/STUDENT AND PUBLISHER PORTALS. We plan to make our Professor and Student Portals available for the Fall Semester 2001. The Professor Portal will enable professors and teachers both in the U.S. and abroad to link to The Educators Online Library(TM) in order to design custom textbooks over the Internet. Student selection of required materials, payment method and choice of delivery will all be facilitated by the Student Portal. The accompanying Publisher Portal will provide up-to-the-minute information on the management of rights and permissions.
o TARGETING MARKET SEGMENTATION. We intend to differentiate ourselves from our competitors by identifying and building strong relationships with a very select segment of opinion leaders, change agents and first movers in custom publishing. We currently have a market presence both in New England and the Mid-Atlantic States and are committed to broadening the geographic distribution of the market both nationally and internationally. We plan to aggressively expand into expanding markets such as distance learning, K-12, and corporate training. Presently, we have established channels of distribution to:
o Thousands of individual educators in higher education, distance education, corporate training and K-12.
o Hundreds of college bookstores that recommend custom publishing providers to educators.
o Institutions with new and developing distance education programs, such as the University of Maryland University College and the University of Texas TeleCampus.
o Educational associations such as the United States Distance Learning Association (USDLA), the Program on Negotiation (PON), and the Consortium for Worker Education (CWE).
o BUILDING THE CATEGORY. We are strategically positioned to build awareness, understanding, and usage of custom publishing as a teaching tool. As professors and teachers seek to enrich and deepen the learning experience of their students, we expect to continue to partner with professors and teachers to enhance current course materials with relevant and quality-added custom textbooks. Through a national print advertising campaign and introductory guides to both traditional as well as web-enabled custom publishing, we hope to increase category awareness and provide educators with the tools to make custom textbooks accessible and feasible. We intend to promote an understanding of the complex, changing and often confusing issues related to reproduction of printed and digital materials by educating and encouraging schools to comply with current copyright laws.
o CULTIVATING BRAND AWARENESS. We intend to establish ourselves as the leading custom textbook brand through targeted marketing and promotional campaigns to higher education, distance education, K-12, and corporate training markets.
o STRATEGIC ACQUISITIONS. We continually assess the market and plan to pursue selective acquisitions such as local coursepack competitors, K-12 supplementary publishers, and technology providers.
ALLIANCES AND RELATIONSHIPS
We have established partnerships with Reciprocal, Content Guard, Oracle, Mimeo.com and Xerox. Also established are key strategic relationships with the University of Maryland, University of Texas Telecampus, Consortium for Worker Education, Lesley University, and the U.S. Distance Learning Association.
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COMPETITION
Traditional textbook publishers, new media publishers, and online libraries are all competing to capture the attention of professors, K-12 teachers, and corporate trainers. Even companies like iUniverse (an eBook and print-on-demand retailer, distributor, and conversion operation) are realizing that the educational market is the only place today to generate significant revenues for digital content and are beginning to adapt their business models accordingly.
Traditional textbook publishers, like McGraw-Hill and Pearson, are recombining their own content and reselling it as printed text, lab manuals, readers, and workbooks. And while many of these publishers are offering web-based content selection tools, their offers are limited predominantly to their own content databases. booktech, based on experience working with educators for over six years, believes this approach has the limitation of being publisher-driven not educator-driven. Our daily customer contact and market research demonstrates that educators, especially those who teach graduate and higher-level undergraduate courses, want to choose from unlimited content sources and formats and do not want to be restricted to a single publishers' database of content.
Traditional publishers are also striking deals with new media publishers to migrate their content to the Web. These publishers are grappling with decisions about what to convert into digital format, how to pay for the conversion, and whether to convert new, backlist titles or both. Our ability to offer teachers and students access to up-to-date content from any source sets it apart from these companies.
Online libraries, such as Questia, ebrary, and netLibrary, are pursuing a variety of business models in the education market. In general, the research-oriented sites (Questia and ebrary) are focused on selling student subscriptions to content they either own, license or are in the process of acquiring. Much of the content acquired by these companies comes from out-of-print and slow-selling books. netLibrary's MetaText division works with textbook publishers to translate their physical texts into interactive web pages, enabling professors to add pedagogical frameworks and links to images, audio, video, other parts of the books, and web pages.
Few of these companies appear to have the teacher focus of booktech the wide access to multiple types of quality content (books, journals, newspapers, magazines, etc.), or the ability to create custom course materials online and output these material in both printed and digital form. booktech already has over 6 years of experience creating high quality, print-on-demand custom textbooks. Assuming we receive additional funding, we will soon launch our online Educator's Portal(TM) (the "Portal"), a 24/7 web site and e-Commerce platform that will enable professors to request, compile, and track their material online from anywhere in the world. The Portal will feature booktech.com's Educators' Online Library(TM), a digital repository of over 35,000 unique titles that are being used in college classrooms around the country. Plus, students and bookstores will be able to search for, select, and pay for custom textbooks online. The Portal, along with pending content licensing deals, will be hard to replicate.
XanEdu is a 1 year-old division of Bell+Howell that offers teachers online access to the ProQuest library of newspapers, magazines and journals for the purpose of building custom textbooks. XanEdu is only now experimenting with allowing educators to include content beyond that held in the ProQuest database and to support print delivery as well as digital.
OPERATING INFRASTRUCTURE
We intend to create a powerful and complex system of hardware and software to perform all functions associated with being a full service custom publisher. Our computer system will be designed to enable customers and users to interface with a Web Portal that is customized to their needs through the Professor Portal, Student Portal, and Publisher Portal as described below.
PROFESSOR PORTAL: The Professor Portal is a website that streamlines the process teachers use to design their course material. The Educators Online Library(TM) utilizes technology that has been customized
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to our needs. Once the order is placed the professor will be able to monitor developments such as permissions received and still outstanding, or current permission costs, and once completed, the number of students purchasing the material.
STUDENT PORTAL: The Student (or Bookstore) Portal allows customers to purchase their course material online. This area is powered by e-commerce software and uses data encryption technology to protect credit card data while it is passed through the site. For students who are downloading digital material, ContentGuard, Inc. and Reciprocal Inc. technologies will assist in protecting the copyrighted material from any unauthorized dissemination. Students purchasing digital materials will also have options for electronic delivery such as point-of-purchase downloading, and/or CD-ROM.
PUBLISHER PORTAL: The Publisher Portal, will be the area of the website through which publishers will be able to view up-to-date status reports on outstanding permission requests, material usage and royalty payments. Publishers' accounts receivable departments will have the option of establishing an Electronic Data Interchange (EDI) for payments and invoicing.
We use an Enterprise Resource Planning (ERP) Solution that operates on Hewlett-Packard servers. This is the system through which the rights and permission analysts generate and log permission requests, communicate with the production department about quality issues, assemble custom textbook for clients who do not use the Professor Portal, and ultimately finalize all aspects of the custom textbook prior to its production.
The production department utilizes Xerox DocuImage 6205 Scanners to generate black/white and color scans of all materials. The scanning equipment is used in conjunction with Xerox's DigiPath print management software. Once all content is scanned, cleaned, assembled online, and given final approval, our paper-based custom texts are printed on a DocuTech 6180 printer. For texts on CD-ROM, we use an AMS Plexwriter 8/20 to burn the CD, which can hold up to 650 MB of information.
HarvardNet is the collocation facility that we will use for hosting. This will allow us to have twenty-four hour a day, seven day a week monitoring for uptime, redundant power supplies, battery backup, diesel generators, carbon dioxide fire suppression systems, climate controls, raised floors, and protection from sabotage.
INTELLECTUAL PROPERTY
We regard our copyrights, service marks, trademarks, trade dress, trade secrets, proprietary technology and similar intellectual property as critical to our success. We rely on trademark and copyright law, trade secret protection and confidentiality and license agreements with our employees, customers, independent contractors, sponsors and others to protect our proprietary rights.
We may be required to obtain licenses from others to refine, develop, market and deliver new products and services. There can be no assurance that we will be able to obtain any such license on commercially reasonable terms or at all, or that rights granted pursuant to any licenses will be valid and enforceable.
Domain names are the user's Internet "address." Domain names have been the subject of significant trademark litigation in the United States. Domain names derive value from the individual's ability to remember such names, therefore there can be no assurance that our domain name will not lose its value if, for example, users begin to rely on mechanisms other than domain names to access online resources. The current system for registering, allocating and managing domain names has been the subject of litigation and of proposed regulatory reform. There can be no assurance that our domain name will not lose its value, or that we will not have to obtain an entirely new domain name in addition to or in lieu of our current domain name, if such litigation or reform effort results in a restructuring of the current domain name system.
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