SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: Skywatcher who wrote (12785)7/6/2001 1:40:13 PM
From: richard badauskas  Read Replies (3) of 13157
 
To-day we saw major news from an alliance between Liberty Livewire and Interpublic Group. IPG owns McCann Erickson (who just happen to be one of the world's largest buyers of commercial advertising time on TV). This alliance will utilize ACTV's HyperTV to present the advertising.

Ira Carlin CEO of McCann Erickson made several comments about the alliance. Highlighting his comments " Convergent TV as a MAJOR media choice "to arrive IN THE NEAR FUTURE"... "both research and actual usage data are telling us LOUD AND CLEAR"...."WE WANT TO BECOME VERY ACTIVE NOW". How much work do you think that the world's largest buyer of commercial advertising TV time will bring to HyperTV??? and to SpotOn??? The comments indicate that revenues will start now. So which MSO's will transmit these adverts to their subscribers (NOW)??? Good luck to all longs.
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext