[How GTE Will Market ADSL In the Future ? ]
Pat,
I guess you could "search and replace" ADSL for ISDN...and you have a
nice "high speed internet access" marketing campaign.
<<Big Hand delivers GTE direct mail digital promotion
DALLAS--(BUSINESS WIRE)--June 13, 1997--Veteran multimedia developer, Big Hand, Inc., has completed production
of the interactive program for GTE's national direct mail campaign touting its ISDN service.
This promotion will be GTE's largest investment to date into the fusion of direct mail promotions and multimedia.
The piece will be distributed to almost 200,000 home-based business owners, online subscribers and small office/home office
Windows users on a 3.5`` floppy disk.
Following a ``preflight information'' animation with voice-over introducing the benefits of ISDN versus other modem speeds,
users are strapped into the cockpit of a star fighter for launch into cyber space. After aborted take-off attempts with standard
modem speeds, the user is successfully propelled out onto the net with GTE's 128K ISDN service. Complete with
convincing sound design and stellar animation and graphics, Big Hand's team of designers and programmers have created a
uniquely entertaining selling tool that feels as if it were straight out of Top Gun or Mission Impossible.
Following the simulation, a ``debriefing'' animation with voice over gives service costs and announces a promotional tie-in
offering discounted 3ComImpact modems with sign up. GTE contact information, including a toll-free number, GTE's web
site address and an email address is highlighted in this section as well as in the packaging through an included BRC.>>
SNIP.. Full Text:http://biz.yahoo.com/bw/97/06/13/y0007_y00_22.html
Bob |
