Krispy Kreme Doughnuts, Inc. (KKD) Message Board

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Non-Tech : Krispy Kreme Doughnuts, Inc. (KKD)

KKD 21.00

0.0%

Aug 4 5:00 PM EST

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To: t2 who wrote (801)	7/7/2001 8:06:36 PM
From: Jon Koplik	of 1001

Reason why KKD may not come back down in price any time soon : As I have stated before, there are only a few similar publicly-traded companies that own an "icon" brand for explanation of the term "icon" -- see my post # 543 Message 14326763 Most of them are large companies (such as Coca-Cola or McDonalds), where the ability to expand enormously, and for a long time still, is becoming at least a bit questionable. Even if there is no huge buying interest in KKD at the current valuation, there is probably a huge buying interest on a 5% price pull-back, a 10% pull-back, etc. Remember, we need to have something like a 75% pull-back to reach the point where many people were branding Krispy Kreme the "luxury short" ! Jon.

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