Although it should succeed on it's own, it looks like the pump has begun on QBID:
( Stockracy.com, for one )
Featured Company Companies worth a second look.
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Featured Company July 8, 2001 Triangle Multi-Media Limited, Inc. (OTC: QBID)
Company Overview
The Triangle Television Network (the Company or TTN) was organized to create and develop a network devoted to providing both television and radio programming for the gay and lesbian community. While TTN expects much of its subscriber base will be comprised of members of the gay and lesbian population, management also believes that quality programming about the gay and lesbian experience, designed to entertain, educate and inform, will be attractive to many other segments of the viewing public.
In order to attain these goals, contracts have been negotiated with a national satellite provider to distribute our programming, on a subscription basis, no later than September 5, 2001. The Triangle Television Network will broadcast 24 hours per day, 7 days per week. Providing distribution via satellite ensures availability of the Triangle Television Network across the United States, including Alaska, Hawaii and Puerto Rico.
TTN is developing strategic partnerships with program providers and advertisers in order to provide quality programming while generating strong loyalty from our subscriber base. The Company has received oral and written commitments from a number of entities and individuals pertaining to, (i) providing advertising on behalf of the Company, and (ii) licensing feature films to the Company as part of the Companys process of acquiring and producing programming at favorable rates. Our programming objectives are discussed extensively in the Programming and Distribution section of this business plan.
Market Description
The gay and lesbian population offers one of the most attractive demographic targets in the United States. The gay and lesbian community is highly educated, has a household income over 60% higher than the average American household and tends to have a much higher level of disposable income than the national average. Additionally, this niche group is disenfranchised from American society and effectively overlooked by mass marketing mediums. Occasionally, a gay character will spring into the spotlight of the mainstream media; however, those are few and far between (one of the most recent examples being the NBC program Will & Grace which features a gay man sharing a home with a straight female). The fact major networks and cable channels are beginning to offer programming and characters based on the gay and lesbian experience provides justification for the increased acceptance of gay and lesbian programming.
In June 2000, Packaged Facts (a KALORAMA INFORMATION, LLC, New York, New York) published the The Gay and Lesbian Market report specifically designed to provide essential data and comprehensive analysis of the gay and lesbian consumer market in the United States. This report is an analysis based on information collected through interviews and extensive review of various published materials.
With a population loosely estimated at 8-15% of the U.S. population or approximately between 21-40 million people, this enormous market is, in many ways unseen; and, at least by the mass marketing vehicles, untapped. This demographic group is an affluent and valuable consumer market. The report estimated the mean household (HH) income for gay men at $55,670.
The understanding and acceptance of the gay and lesbian market is in its infancy. The above-sited Packaged Facts report is the most comprehensive analysis of the gay and lesbian market and it was just published in June 2000. Prior to that time, marketers were limited to perceptions, personal observations and minimal numbers of published material when trying to understand the value of the gay and lesbian market. While there have been local and regionalized efforts to market to the gay community, there has not been a national effort to reach out and access this demographic group through a national television and radio network.
The gay and lesbian community has over $514 BILLION dollars in annual disposable income ?a number simply too big to ignore. And, this estimated value does not include the ancillary marketfriends of gays, parents, children of gays, and more. The value of this audience is overwhelming. To quote Simmons Market Research Gay & Lesbian Market Study (1997), respondents are well-educated, affluent, sophisticated customers who show loyalty to advertisers willing to take the risk of marketing to them. Overlooking these individuals in any effort to cultivate a new consumer could mean the difference between profit and loss and it validates the value and purchasing power of gay and lesbian consumers compared to the general population.?
Is the gay market really worth it? Very much so! According to the Rivendell Marketing 1999 Gay Press Report, the annual advertising expenditures in gay print media (from 1994-1999) grew from 53 million to 155 million dollars. The gay and lesbian consumer represents one of the most attractive demographic targets in the United States. The community is highly educated, has a household income over 60% higher than the average American household, and has a much higher level of disposable income than the national average.
Additionally, the gay and lesbian community is disenfranchised from mainstream society. The Triangle Television Network will provide a vehicle to bring the communities together. To date, this market has been close to impossible for all parties to reach through mass marketing efforts. TTN offers a very attractive vehicle for marketers to target their products and services to the gay and lesbian community. Additionally, we will give companies a chance to thank this community for past patronage while introducing these same companies to new customers who did not realize which companies are gay-friendly
The Triangle Television Network will meet many of the needs for todays gay and lesbian community; vital people who are interested in a variety of programming that can enrich their lives. According to Packaged Facts, the average gay person expends more annually for travel, entertainment, reading and education than any other demographic group. In addition, due to the increased awareness of the gay community, a growing number of mainstream American companies are marketing to the gay consumer. These companies include such stalwarts as: IBM, United Airlines, American Express, Miller Beer, State Farm Insurance and Harley-Davidson Motorcycles to name a few.
TTN will embrace the energy of the untapped gay marketa market that comprises wide ranging needs, interests and spending power. The Company is positioned to provide a programming and advertising medium that is both timely and responsive to this enormous marketing opportunity.
In general, it is accepted that people will select products and/or services that best reflect what they want to be or what they want to have in their livesthe gay community is no different. The gay community has shown an unbelievable propensity to support advertisers who speak directly to them. Packaged Facts (June 2000) reports that 72% of gay and lesbian consumers prefer to buy from companies that advertise in the gay and lesbian media and 87% will remain loyal to these companies.
Recent News Release
Triangle Multi-Media Limited, Inc. President Frank Olsen Announces Founding Sponsor Program for TTN is Ahead of Schedule
PALM SPRINGS, Calif., Jun 5, 2001 /PRNewswire via COMTEX/ -- Triangle Multi-Media Limited, Inc. (OTC: QBID ) President and CEO Frank Olsen announced today that the Founding Sponsor Program is moving ahead of schedule. Triangle Multi-Media's goal for their Triangle Television Network is to sign up 35 founding sponsors on or before January 1, 2002. A founding sponsor is a sponsor who purchases $100,000 worth of advertising for the first year on TTN. The founding sponsors are made up of Fortune 500 companies. Most participating companies want to thank the gay community for its loyal patronage over the years. As the Marketing Supervisor from a major corporation recently stated, "What a wonderful way to show the gay community that we appreciate their business and that we wish to seek an even greater market share." Being a premium channel, access to TTN will be restricted to those customers who request it. TTN and its founding sponsors have agreed to make a joint announcement in early July. President Frank Olsen said they hoped to have at least 10 founding sponsors by that time.
The gay community has a $500 billion disposable income and with TTN they will soon have a television network of quality programming.
Olsen further announced that TTN will release its fall programming schedule on June 20.
Safe Harbor Statement
As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and un certainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; Triangle Multi-Media Limited Inc.'s ability to execute its business model and strategic plans; and the risks described from time to time in the company's Securities and Exchange Commission filings.
SOURCE Triangle Multi-Media Limited, Inc.
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