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Strategies & Market Trends : MDA - Market Direction Analysis

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Nov 14 4:00 PM EST

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To: Les H who wrote (79829)	7/10/2001 2:24:42 AM
From: mishedlo	Read Replies (1) of 99985

Chip Wars? Samsung trying to bankrupt weaker players? At least they are making $ on RDRAM something MU can not say. M Samsung Elec CEO Says Doesn't Plan DRAM Output Cuts By Jay Solomon SEOUL (Dow Jones)--Samsung Electronics Co. Ltd. (Q.SSE) doesn't plan to reduce the output of its memory chips as it won't likely support global prices, Chief Executive Yun Jong Yong said Tuesday. Samsung Electronics is the world's largest producer of dynamic random access memory chips, or DRAMS, which are a principal component in personal computers. DRAM chip prices are plunging globally, in line with slowing economies and weakening demand from PC makers. But Yun said in an interview with the Asian Wall Street Journal that demand is so low that "a decrease in supply (from Samsung) wouldn't buoy prices." He added that if only one or two chip manufacturers reduced supply, "would our reduction really make much of a difference?" One of Samsung's chief competitors in the memory chip market, South Korea's Hynix Semiconductor Inc. (Q.HYY), said this week that it was considering cutting output to stabilize its financial position. Many market analysts say that other producers might need to follow as the selling prices for some DRAM chips have fallen below production costs. Yun acknowledged the global chip market was in a rough patch but said Samsung's low-cost production and diversified product base would allow it to ride out the storm. "We have an excellent supply line and can continue to produce new and innovative products," he said.

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