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Biotech / Medical : Duramed (DRMD) Synthetic Estrogen Product
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To: darbyred who wrote (1823)7/10/2001 11:22:44 PM
From: vestor  Read Replies (1) of 1837
 
The costs related to promoting a generic is far less than promoting a new drug. Already the major drug store chains are aware that generic Prozac is coming. HMO's etc. will not let subscribers ignore the generic. To say that the costs to promote generic Prozac could be as high as the cost to promote Cenestin is not correct. Many generic companies do not even have a sales force because natural forces prompt drug store chains to stock-up especially if you are the first generic.

Given the 2001 annual sales of Prozac I would be surprised if the anouncement that generic Prozac is being shipped would have no effect on BRL's share price. Further, DRMD has said they anticipate three FDA approvals by years end and perhaps BRL may be expecting a couple.

In my case I am investing and thus hve a longer term horizon. Instant immediate gratification is not a requirement. A falling share price due to overal market conditions and unchanged fundamentals only signals to me a time to add to positions.

There were many who said 8 was the top and more who said at 12 we would never see 13..... ultimately the fundamental prevail.

We need not see news come out every week. Be patient,my analysis is saying you have good reason to become part of the BRL/DRMD merger if you have at least a one year holding period.

Regarding the matter of reasonable PE. As per IBD the industry avg is 85. BRL is around 40 and is of course not considering generic Prozac. What reasonable/reliable respected source provides you with another reasonable/avg PE? Further, perhaps, a PE's reasonableness should be considered in the light of their growth and anticipated growth. (GARP)
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