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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 223.47

+4.3%

Jan 2 9:30 AM EST

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To: Tenchusatsu who wrote (47381)	7/13/2001 12:04:38 AM
From: jamok99	Read Replies (1) of 275872

Tench, <<I know I'll get flamed for saying this, but some would attribute this to a failure of AMD marketing.>> No flame from this quarter. I don't know enough to comment on an approach to business marketing, but in retail they had an ungodly opportunity by relentlessly hammering home these points in a retail advertising campaign that included Athlon branding: 1. Mhz does not equal performance. 2. 1.4ghz Athlons outperform 1.8ghz P4s in thousands of 'real world' applications. I had even tentatively thought up some sample ad ideas to post on the thread, until it became apparent that with INTC's bumping up of higher p4 speed grades and Amd's seeming continual roadmap miss, the latter point of such a campaign may become much cloudier, if not outright untrue. (I recognize that I might not have the tech facts absolutely sstraight, this is my best interp of the situation as I understand it). Jamok

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