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Microcap & Penny Stocks : Ames Department Stores (AMES)
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To: Bosco who wrote (1867)7/13/2001 7:27:12 PM
From: Arthur Tang  Read Replies (1) of 1911
 
I was dragging my feet answering this thread. It isn't the same as in 1996, full of hope and improving performance. So, the fundamentals are discouraging. The management is not as prepared as they were back then.

However, I have learned many years ago, when I found out that you never earn money. You profit by it if you price the merchandise right. AOL has proven it, lately. AMES claims their margin is solid. They only have to sell them like hot cakes to make this a good investment.

The sudden drop in the market is fairly obvious in the six month charting. You will see 4 million shares in a single day(in February) drove the price to $6-ish, then the sell order of the same volume dropped the price to $1, recently. Market makers just love this kind of investor. Whether the short interest actually changed much we may not know until next month.

Walmart same stores up 6.5-6.9% in June says it all. The consumers just needs to be touched(hearts and flowers) to spend their savings. How they are touched is not always bargains. New styling apparel, new home appliances, and other fancies fills the bills.

I still hold this stock having rode it all the way up and all the way down. The problem is, is the management really knowledgeable to do the different sizes of stores. Do they know how to fill up the parking lots. Bargains are not the way, many discount stores bit the dust already. Persistent(or consistent like supermarkets') loss leaders still maybe the classical way to get customers.

I guess we are here looking at the rise and fall of AMES, but can they rise from the ashes as in 1996? To be or not to be; that is the real question.
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