NetValue: Who owns the Web in Asia?
2001-07-14
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The Online War for Leadership Continues
-- Share of online minutes dominated by a handful of companies in the US, not so in Asia
-- Clear winners across Asian markets still yet to emerge -- Online consolidation is imminent
Amidst a recent dark cloud of pessimism shrouding the Internet and IT-related industry in Asia, a ray of light appears.
According to NetValue, Asia's leading source of Internet intelligence, there is still room for growth and time for leaders to stake their claim in Asia's burgeoning Internet sector.
The report, taken from NetValue's Wide Angle Solutions Suite, indicates which companies are competing for control in Asia's online war. Share of minutes is a tangible measure of brand loyalty on the Internet - companies controlling a greater proportion of online minutes are considered industry leaders. The US sector is considerably more stabilised; the top five properties control close to 50 per cent of all Internet user minutes. AOL Time Warner, showing a clear dominance in the US market, holds about 20 per cent of these minutes. Compare this with Asia, where the top five companies in each market control only 25 per cent of the total minutes spent by users online.
"Within the individual Asian markets, the industry is extremely fragmented. Share of minutes by companies outside of the top 10 properties drops to less than one per cent each in most markets," said NetValue's Vice President of Sales & Marketing (Asia-Pacific), Clayton Fitts. "This illustrates a potential for a handful of companies to take control. The right strategic partnership or alliance could move a company into a position to dominate the market. Right now, it's still anyone's game."
One player that has managed to gain ground in Asia is Yahoo, who holds the top position in Hong Kong, Singapore and Taiwan. Interesting to note is that AOL Time Warner, who controls the bulk of user minutes in the US, does not appear within the top five companies for any of the Asian countries surveyed. Unlike the US, Asian markets are dominated by a mix of both International and local players. In Hong Kong, for example, Nextmedia group edges out MSN while in Korea, the top three companies controlling share of minutes are locally based.
Hong Kong - Online property Share of minutes (GDurP)
Yahoo 8.6%
Sina 4.6%
China.com Corporation 4.1%
Nextmedia 3.4%MSN 3.2%
Base: All Internet users Source: NetValue
Korea - Online property Share of minutes (GDurP)
Daum 15.2% Naver 6.9% NeoWiz 5.4% Lycos 4.1% Yahoo 3.8%
Base: All Internet users Source: NetValue
Singapore - Online property Share of minutes (GDurP)
Yahoo 9.7%
MSN 7.1%
Neopets (.com) 4.6%
Lycos 4.4%
Microsoft 1.7%
Base: All Internet users Source: NetValue Taiwan - Online property Share of minutes (GDurP)
Yahoo 18.2% PC Home 3.3% Sina 2.3% Pasia 2.0% Yam (.com) 1.8%
Base: All Internet users Source: NetValue
US - Online property Share of minutes (GDurP)
AOL Time Warner 20.3%
Yahoo 11.2%
MSN 8.3%
Ebay 3.5%
Excite@Home 2.1%
Base: All Internet users Source: NetValue
Figures can be published with specific mention: "NetValue copyright" or "Source: NetValue". For guidelines of how to use NetValue data, please visit www.netvalue.com/corp/guide.htm
Terms used in this release
Gross Duration Points (GdurP): This indicator provides a market share in duration, an indicator of "stickiness," or average time spent in a sector or domain. Calculated by reach (%) of Internet users multiplied by the duration (time connected in minutes) per Internet user during the reference period.
About NetValue
NetValue, a global Internet measurement company, provides the most comprehensive picture of consumer behaviour online. NetValue recruits and operates meticulously structured user panels to yield unique and detailed Internet usage (and audience) reports.
NetValue's technology delivers insightful information on Internet behaviour, capturing all Internet activity including web, email, chat, audio, video, games, instant messaging and more.
Founded in France in 1998, NetValue S.A. currently owns panels in Denmark, France, Germany, Mexico, Norway, Spain, Sweden, Italy, the United Kingdom and the United States. NetValue Limited, a subsidiary headquartered in Hong Kong, owns panels in Hong Kong, Korea, Singapore and Taiwan. NetValue clients include Engage, Kimo, Lycos, MSN, Modem Media, Morgan Stanley, Salomon Smith Barney, Sohu, tom.com, Yahoo! and Zenith Media.
Methodology
NetValue panels are recruited by market research firm Taylor Nelson Sofres (TNS) globally, and are fully representative of the Internet universe in each country. An establishment survey quantifies and profiles the number of Internet users in each country, gathering both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected) and demographic and socio-economic data. The most current characteristics of the Internet user population are determined through monthly random digit dialing telephone interviews. Once recruited, panelists download NetValue's technology, NetMeterTM, onto their home computers, enabling NetValue to track the most up-to-date Internet behaviours.
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For more information, visit www.netvalue.com
CONTACT: NetValue
Vivian Cho, 852.2832 0625
Fax: 852.2891 8824
E-mail: vivian.cho@netvalue.com
or
Janice Lee, 852.2832 0621
Fax: 852.2891 8824
E-mail: janice.lee@netvalue.com
URL: businesswire.com
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