BICO Subsidiary, ViaCirq, Announces Recruitment of Five Top Industry Product Specialists
PITTSBURGH, July 16 /PRNewswire/ -- BICO, Inc. (OTC Bulletin Board: BIKO) subsidiary, ViaCirq, Inc., developer and marketer of the ThermoChem(TM) HT System for delivering intraperitoneal hyperthermia (IPH), announced it has recruited an initial five top product specialists with another group of product specialists planned for recruitment by September 2001.
Tiffanie Heller, formerly an account representative with US Surgical Corporation, a division of Tyco Healthcare, was the recipient of the Tyco Chairman's Council Award both in 1999 and 2000; Rob Fulkus, formerly an account representative with US Surgical Corporation, was also a Tyco Chairman's Council Award recipient; Christopher Wyatt, was district manager of the U.S. Mid-Atlantic region for Bard Access Systems and inducted into the President's Gold Club in January 1998; Dan Daniels was territory sales manager for Novametrix Medical Systems and was a top non-invasive cardiac output monitor salesman in the U.S.; Joe Palianto, was senior territory manager for ThermoCardio Systems/Thoratec, where he was regional sales manager of the year in 1996 and 1997. These recruited product specialists are highly experienced medical device sales professionals who have demonstrated high levels of success in the introduction and adoption of surgical technologies, having made major contributions to their respective companies.
In addition, these individuals bring significant relationships with key surgeon practitioners and operating room management personnel who will facilitate the adoption of the ThermoChem HT System.
This major step is in conjunction with the appointment in March 2001 of the Executive Management team of Bob Egan, formerly Executive Vice President for the U.S. Business units of Sherwood-Davis & Geck, a division of American Home Products; Peter DiGasbarro, formerly Senior Vice President of Marketing for Sherwood-Davis & Geck, and Jim Hall, formerly Divisional Business Director of US Surgical Corporation and the build-out of the organization and quality system to support the official launch of the ThermoChem HT System at the Society of Gynecologic Oncologists and Society of Surgical Oncology, two major surgeon specialty conferences held in March 2001.
According to Jim Hall, Vice President of Sales for ViaCirq, "The addition and training of the product specialists allows us to serve the demand created from our successful product launch as well as introduce this technology to surgeons nationwide. The product specialist team is committed to providing the highest levels of service, training and on-going education to allow healthcare providers to offer intraperitoneal hyperthermia (IPH) as an adjunctive therapy with surgery and chemotherapy to their patients who have few, if any, options remaining for treating their advanced peritoneal carcinomatosis. The initial response from the surgical community has been very positive and we are anxious to move forward in the execution of our sales and marketing plan. These product specialists will greatly enhance the execution of the Company's commercial strategy in pursuing a platform approach to maximize the opportunities for the ThermoChem HT technology."
BICO, Inc. has its corporate offices in Pittsburgh, PA and is involved in the development and manufacture of biomedical devices and environmental solutions. BICO's subsidiary, ViaCirq, Inc., also located in Pittsburgh, PA, is committed to developing, manufacturing and marketing leading-edge hyperthermia products and services of the highest quality and value.
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