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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 203.14-0.8%Jan 9 9:30 AM EST

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To: Dan3 who wrote (48600)7/22/2001 9:40:02 AM
From: andreas_wonischRead Replies (1) of 275872
 
Dan, Re: [AMD ASPs at $50] Because in that scenario Intel is selling 25M units/qtr at an ASP of $100.

Any data to back that up? In Q2 AMD's ASPs plummeted from $91 to $76 (data from amd.com, rounded up). That's an ASP decline of 16%. In the same quarter Intel's ASPs only went down by about 6% (processor revenue was flat, shipments were up 6%). So it looks like Intel is able to hold up ASPs much better than AMD in a price war situation. And that's not too surprising: They sell a) tons of overpriced PIIIs in the business market and b) they have a steep price premium on their products that AMD can't match.

Andreas
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