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Politics : Right Wing Extremist Thread
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To: Neocon who wrote (12649)7/22/2001 12:54:23 PM
From: gao seng  Read Replies (1) of 59480
 
One of those ready made ideas that maintain the status quo is the idea that man has inalienable rights given to him by his Creator. I think they have gone too far in creating new markets to sell their detergent in. The idea that this is done just to sell the same old products is probably a mistake by the author, but the brand name loyalty theme is applicable to new products as well as existing ones. IMO.

French advertising executive Jean-Marie Dru described the now-standard
creative procedure in his 1996 book Disruption (1). In order to sell
whatever deodorant or allergy remedy it is he has been assigned to sell,
the adman must identify some social "convention" (one of those "ready-made
ideas that maintain the status quo"), then smash it in an orgasmic process
that Dru calls "disruption". "Stir the pot, alter the rules, wake up the
consumer and create change", he says - all this to figure out a way to
align the brand for which he toils with some larger "vision" of human
liberation.
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