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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: techreports who wrote (44825)7/23/2001 12:41:54 PM
From: Thomas Mercer-Hursh  Read Replies (1) of 54805
 
Well, i question if people in the jungle of the amazon really know what Coke is

Back about 1970 one of my fellow grad students took off to study a tribe in the highlands of New Guinea. The group had been selected in part because they were so isolated; their only contact with the outside being a government census taker that would come through occasionally. This fellow packed his way in, fording the mountain steams, etc., etc. and as he came to the last rise leading into the village the chief came forward and offered him a cold Coke. You can imagine the fellow's reaction! It turned out that somewhere along the line they had traded with a neighboring group (who had traded with a neighboring group, etc.) for a couple of cases of Coke and a propane refrigerator. Whenever there was an important visitor they would fire up the fridge and cool off a couple of bottles.
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