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AMES : AMES DEPARTMENT STORES (NASDAQ)
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Exclusive! ... Ames Presents Barbie in the Nutcracker Sweepstakes Ames and Mattel Partner to Celebrate Barbie(R)doll
Starring in Her First Movie
ROCKY HILL, Conn., Aug 7, 2001 (BUSINESS WIRE) -- Ames Department Stores, Inc. (NASDAQ: AMES chart, msgs) announced
today that its customers will have exclusive access to mail-in entry forms for a chance to win an all-expense paid trip for four to Los
Angeles, California.
The Ames Presents Barbie in the Nutcracker(sm) Sweepstakes began Sunday, August 5th, and is open to legal U.S. residents
between 3 and 14 years of age.
The winner, the winner's parent/guardian and two guests will fly to Los Angeles, California to attend Barbie in the Nutcracker(TM)
movie premiere.
The no purchase necessary sweepstakes entry forms will be available at all participating Ames locations until September 1, 2001.
"We are very excited to bring the Ames Presents Barbie in the Nutcracker Sweepstakes to our customers," noted Joseph R. Ettore,
chairman and chief executive officer for Ames. "Mattel is a great partner with a terrific stable of products. Joining forces with them to
help celebrate this milestone event and bring such a tremendous opportunity to our customers is very satisfying."
Barbie in the Nutcracker is an approximately 78 minute, feature-length film produced by Mattel, maker of the world's best-selling
fashion doll, as a direct-to-video product. With Tchaikovsky's music performed by the London Symphony Orchestra, and ballet
sequences choreographed by Peter Martins of the New York City Ballet, the computer-animated motion picture will inspire and
entertain Barbie fans everywhere.
"We are thrilled that Ames shares in our excitement for Barbie in the Nutcracker," said Anne Parducci, Senior Vice-President,
Mattel. "Ames has done a wonderful job of creating a program that lets their consumers experience Barbie in a new and innovative
way."
To coincide with the launch of the Sweepstakes, Ames has released a full array of Nutcracker toys. From Barbie as the Swan
Princess to Ken's Price Eric to Marzipan and the Candy Sleigh, Barbie fans can create a Nutcracker fantasy of their very own.
Shoppers should check-out this week's Ames circular for Barbie in the Nutcracker merchandise on sale.
In addition to the one Grand Prize winner, 125 Sweepstakes entrants will win Barbie in the Nutcracker products and lockets as first
and second prize winners respectively. The Grand Prize winner will be selected by random drawing on or about September 5, 2001.
A random drawing for First and Second Prize winners will be held September 10, 2001. All winners will be notified by phone and
mail.
Ames Department Stores, Inc., a FORTUNE 500(R) company, is the nation's largest regional, full-line discount retailer with annual
sales of approximately $4 billion. With 452 stores in the Northeast, Mid-Atlantic and Mid-West, Ames offers value-conscious
shoppers quality, name-brand products across a broad range of merchandise categories. For more information about Ames, visit
www.AmesStores.com or www.AmesStores.com/espanol.
To find the location of the Ames store nearest you, dial 1-800-SHOP-AMES.
Contact:
Ames Department Stores, Inc., Rocky Hill
Amy Romano, 860/257-5319
Mary McCabe, 860/257-2590
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Additional Headlines
08/07 08:05 Business Wire
Exclusive! ... Ames Presents Barbie in the Nutcracker Sweepstakes Ames and Mattel Partner to Celebrate Barbie(R)doll Starring in
Her First Movie
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