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To: jmhollen who started this subject	8/8/2001 1:34:00 PM
From: jmhollen	of 613

ESCONDIDO, Calif., Aug 8, 2001 (AutomotiveWire) -- Laforza Automobiles Inc. (LFZA, Trade) today announced the appointment of David Gorman as a consultant to head up Dealership Development for North America. Gorman has over 30 years of experience in the North American automotive dealership industry. Gorman worked as a General Manager in three dealerships and has been part owner of Toyota and General Motors dealerships. He recently has been a consultant to various dealerships throughout the U.S. giving seminars on sales, marketing, customer service and the implementation of business development centers. Gorman is a graduate from Concordia University and received his Ph.D. From Stanford University. "We are very excited to have Mr. Gorman join our team," said David Hops, CEO. "His extensive sales and marketing experience at the dealership level will be a major asset to Laforza." "I am looking forward to working with Laforza in setting up an expanded dealership network throughout North America," stated Gorman. "The Laforza is a high-end Italian designed SUV that many niche orientated dealerships would welcome into their product line." Laforza will also participate in the 16th annual Concorso Italiano being held in Carmel, Calif. on August 17, 2001. This is a major automotive event and this year is celebrating Pinninfarina and Ferrari's 50 year working relationship. Laforza Automobiles Inc. manufactures and distributes luxury-class Italian sport utility vehicles available in the United States and Europe. The bodywork is styled by the renowned automotive stylist Thomas Tjaarda and is manufactured in Cherasco, Italy by Laforza International SpA. CONTACT: PMR and Associates Patrick Rost, 760/942-0015 pmrandco@aol.com URL: businesswire.com Copyright (C) 2001 Business Wire. All rights reserved. .

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