Andreas,
re: MHz v. Performance
To communicate with a consumer who only understands one performance criteria is extremely difficult. You have about 2 seconds in any kind of ad to get their attention, if you accomplish that, you've got about 10 seconds to get the idea across.
How about this one. You show two cars, a huge gas guzzler with a large engine (labeled Pentium), and a sleek sports car with a smaller engine (labeled Athlon). You ask the consumer, even though the engine is bigger in the Caddy, which car runs faster? You get his attention, you communicate an idea with familiar products, you maybe get him to think outside his prejudice. (copyright - John Fowler)
There are probably better concepts, that's off the top of my head. But the idea remains the same, communicate on their level, don't preach, don't try to get the consumer to learn a new value system. They are lazy, they really don't care about your product, and they will only give you a second if you figure a way to amuse or entertain them, or show them something they like to look at.
John |
