Verizon Takes convergence to the Enterprise
By Max Smetannikov, Interactive Week
August 6, 2001
Verizon Communications' enterprise division is flying the flag of convergence, as it moves to double the size of its professional services group and boost offerings, in an attempt to lure more voice and data business away from long-distance rivals and fellow regional Bells.
By fall, the company's enterprise division is expected to roll out more IP-based services for big businesses, including IP services delivered over its older network. Some of the services, such as managed IP private branch exchanges, would cut into its own circuit-switched network business.
"There is definitely some cannibalization of our own services as a result of convergence, but, if you look at the opportunities and the size of the long-haul opportunity, we can potentially get a lot of the business that we don't have today — utilizing convergent technology," said Ed McGuinness, senior vice president of marketing at Verizon Enterprise Solutions Group.
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Combined, Genuity and Verizon are likely to aggressively court business customers with high-end enterprise outsourcing services...
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