"Thursday August 9, 10:00 am Eastern Time
Press Release
SOURCE: Princeton Video Image, Inc.
Philadelphia Eagles and Princeton Video Image Sign Two Year Pact for Preseason Football Games
LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--August 9, 2001--Princeton Video Image, Inc. (Nasdaq: PVII - news) the Emmy Award winning leader in virtual advertising and imaging solutions and the Philadelphia Eagles announced a two year agreement today under which Princeton Video Image will provide virtual advertising in all Eagles preseason games. Philadelphia's WB 17 is the Eagles' broadcast partner.
Rob Alberino, Director of Broadcasting for the Eagles, said ``The package that we developed with Princeton Video Image allows us to create new high-impact inventory for select advertisers in our stadium as well as extend that exposure when we play on the road. Our advertisers are excited because it provides them with exposure in all games regardless of location.'' Amtrak, Novacare, Sovereign Bank and Verizon have all contracted to use the service.
Dennis Wilkinson, President and CEO of Princeton Video Image commented, ``The Philadelphia Eagles clearly know how to present and successfully sell virtual advertising. We are very pleased to announce this new two-year agreement.''
The first Eagles preseason game is on August 13, 2001 against the Super Bowl Champion Baltimore Ravens on Philadelphia's WB 17 at 7:30 p.m. EST.
About Princeton Video Image, Inc., (www.pvi-inc.com)
The Emmy award winning, global leader in virtual advertising solutions for television, PVI has developed and marketed a real-time video insertion system. This system, through patented computer vision technology, places computer-generated electronic images into television broadcasts of sporting events as well as other programming. These electronic images range from simple corporate names and logos to sophisticated 3-D images and animated effects. The Company's innovative approach to advertising has been widely recognized in the national press and was recently featured in TIME Magazine. PVI has provided video insertion services for thousands of live telecasts worldwide, including broadcasts of Major League Baseball, National League Football, professional soccer, motor sports, and other live events. PVI is the exclusive virtual advertising provider for NFL International broadcasts. Beyond sports venues, PVI's virtual imaging technology provides branding-oriented program enhancements for The Early Show on CBS. The Company is headquartered in Lawrenceville, New Jersey, with offices in New York City, Brussels and Johannesburg, as well as licensees' offices in Madrid, Seoul and Mexico City.
Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance, dependence on strategic partners and third party sales, contractual restraints on use of PVI's technology, a rapidly changing commercial and technological environment, competition, possible adverse regulations, need for additional financing, intellectual property rights and litigation, and other risks identified in PVI's filings with the Securities and Exchange Commission. Actual results, events or performance may differ materially. PVI undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
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Contact:
Princeton Video Image, Inc.
Sam McCleery
Vice President, Business Development
(609) 912-9400
pvi-inc.com
OR
INVESTOR CONTACT:
Morgen-Walke Associates, Inc.
Investor Relations
Cheryl Schneider/Brian Schaffer
(212) 850-5600"
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