Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 223.44

+4.3%

3:59 PM EST

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To: AK2004 who wrote (50537)	8/9/2001 7:10:28 PM
From: TechieGuy-alt	Read Replies (1) of 275872

What AMD needs to do, IMHO, is to start a "tag line" branding campaign. Some thing like: "Get behind the numbers!" or "Do you know your computer's real number?" They need to plant a seed of doubt in people's minds that GHz A != GHZ B But they need to do this without depending on too many abstract benchmarks or actual numbers themselves! (not that they cannot show better performance, but it tends to confuse the customer and they won't believe a bunch of benchmark numbers from a mfr anyway). They need to push the Concept line: "Do you know the real numbers behind the number?" Make the customer feel as if they are in the dark and are being taken for a ride, but let them do their own research. AMD cannot loose if the customers do their own research on the web etc. At least it gets them a fighting chance against some one buying off raw MHz. I'm no marketing guy, but that's my opinion and I'm sticking to it! :) TG

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