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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 198.12-5.2%Dec 17 3:59 PM EST

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To: Petz who wrote (50550)8/9/2001 7:12:39 PM
From: kapkan4uRead Replies (4) of 275872
 
<Unlike Scumbria, I do believe that a PR-rating would be counterproductive.>

It does not have to be a PR-rating. IMO all Athlon 4s and MPs systems should be displayed on the shelves and in print as say:

2GHz* Athlon MP

With a fine print foot note:

* Clock frequency rating is based on the average performance of a 2GHz P4 microprocessor executing industry standard benchmarks.

The bar charts of the said benchmarks should be displayed on retail shelves and in print ads.

A sudden, well-planned move like this one would generate a lot of controversy and free media exposure and will start a public debate of performance vs. GHz. There is a good chance that Intel will loose this debate, since they don't have facts on their side. In addition to poor IPC, P4 has few other skeletons in the closet like clock throttling and running the decoder at half the advertised GHz.

Kap
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