EBay , AOL extend marketing pact-WSJ
biz.yahoo.com
NEW YORK, Aug 14 (Reuters) - EBay Inc. and AOL Time Warner Inc. plan to announce a new 3-year agreement on Tuesday, under which eBay will advertise on AOL print and television properties, rather than just the online services associated with America Online, the Wall Street Journal online edition reported.
Financial terms are not being disclosed, the report said.
EBay has had a close relationship with America Online since 1997, but AOL's purchase of Time Warner Inc. last year made it possible for the combined company to offer opportunities for advertisers to reach both Internet and traditional media properties, such as People and Time magazines, the report noted.
The report also said that Microsoft Corp. (NasdaqNM:MSFT - news) has become a bigger force in the online world, targeting AOL, and in March announced its own alliance with eBay and will integrate the auctioneer's services on several of Microsoft's online sites.
EBay in 1999 agreed to pay $75 million to promote its auction site to America Online users, the report said. The newspaper also said that in May, eBay tested advertising on AOL's Turner Broadcasting Network, including the CNN, TBS and TNT cable channels, during a four-week period and was happy with the traffic it generated.
EBay's new pact with AOL extends eBay's original four-year online advertising agreement for an additional year, the report said.
According to the report, Bill Cobb, senior vice president of global marketing for eBay, said the two companies will explore ways to promote eBay from within AOL's online properties.
The report also said EBay has also extended an agreement with AOL, under which AOL sells Web advertising on the eBay site. |
