Kemp hypähtelee+ittru ei nyi mutta MTV yrittää.
rioport.com
COMPANIES & FINANCE INTERNATIONAL: MTV tightens links between web and TV
Financial Times; Aug 13, 2001
By CHRISTOPHER GRIMES
MTV will unveil today a major overhaul of its website, part of a broader strategy to tie its internet and broadcast television operations together.
The new MTV.com incorporates instant messaging, a popular feature with teenagers on AOL, Yahoo and MSN.
It also seeks to lift some of the "community" features that became popular on the music-sharing website Napster.
The new site is at the centre of MTV's "360" initiative, which hopes to make the web a gateway for fans to interact with its cable television broadcasts. "We're experimenting with ways to give our viewers more control over how they access MTV," said Nicholas Butterworth, chief executive of MTV's internet group.
MTV, a unit of Viacom, said its research showed that many of its viewers watched MTV broadcasts while surfing the internet.
Viewers e-mail their votes for the most popular videos on Total Request Live, and one of the station's programmes, Control Freak, lets viewers select what is broadcast for an hour.
The company is beginning to adapt its advertising sales strategy to sell against its two cable TV channels and the website.
To promote its coming Video Music Awards, MTV has set up a contest on its website called "Last Fans Standing".
Contestants e-mailed reasons why they should be allowed to present an award at the show and other MTV.com users are now in the process of rejecting the contestants they do not like.
Van Toffler, president of MTV, said the company was selling advertising packages for the Video Music Awards that allowed marketers to advertise on both the cable channels and the station's website.
"We are going out to our core advertisers with packages that . . . connect to the audience on three screens as opposed to one," he said.
Separately, MTV Live said it would link with the satellite broadband network provider Europe Online, with the service launching in Europe next month.
Copyright: The Financial Times Limited
GEMP Press Release
Providian Offers Its Customers Security and Convenience Online, Supported by Gemplus Smart Card Expertise
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 14, 2001-- Gemplus International S.A. (Nasdaq:GEMP - news; ``Gemplus''), the world's leading provider of solutions empowered by smart cards, today announced that Providian Financial Corporation (NYSE:PVN - news; ``Providian'') will soon deploy a new online convenience application to Providian Smart Visa cardholders, powered by Gemplus' GemUtilities software, smart chips, and smart card readers. By enhancing the successful Providian Smart Visa program, with over 1 million cards already deployed, Gemplus and Providian continue their collaboration to meet growing consumer demand for smart card solutions in the U.S.
With Gemplus' GemUtilities v1.6 software and a smart card reader attached to their PC, Providian Smart Visa cardholders are able to conveniently make online purchases and securely store personal data on their smart cards. The card's Smart Access Key application offers cardholders more secure online authentication and access to their accounts. Furthermore, the Providian Smart Visa card-based loyalty application provides a platform for future merchant loyalty programs.
``A strong relationship with our cardholders is essential to our industry,'' said Elizabeth Tse, senior vice president at Providian. ``Offering our customers the benefits of smart chip technology, with applications such as GemUtilities, reinforces Providian's proven customer-focused business model.''
The capability to store multiple applications on one card has been a key driver for card issuers to turn to smart cards over the traditional bankcard. The challenge has been finding the perfect blend of valuable and interoperable applications and market readiness. The Providian Smart Visa successfully combines smart Visa Access, and Payment applications with GemUtilities v1.6 on the Java®-based GemXpresso card. Cardholders will enjoy added security and convenience while shopping on the Internet, in addition to the security, loyalty and payment capabilities their card provides.
Gemplus has propelled the smart card market in the United States with the launch of the three-dollar GemXpresso card for the Visa® U.S.A. smart card program in 2000. A leader in the worldwide financial services market, Gemplus provides total solutions for the banking sector, including: software, card management systems, personalization, consumer distribution systems, a wide range of Europay-MasterCard-Visa (EMV)-compliant cards and readers, and EMV consulting. |
