Brio Teams With IBM to Deliver e-Business Analytics through WebSphere Commerce Analyzer Advanced Edition
biz.yahoo.com
SANTA CLARA, Calif., Aug. 15 /PRNewswire/ -- Brio Technology Inc. (Nasdaq: BRIO - news), today announced it has teamed with IBM to integrate Brio's analytic software solution into IBM's WebSphere* Commerce Analyzer Advanced Edition (WCA/Advanced), IBM's e-commerce product designed for companies using advanced analytics with WebSphere Commerce Suite Pro Edition Version 5.1. This completely integrated solution will be sold through IBM's direct and indirect sales organizations, including IBM's expansive group of Business Partners.
``In today's competitive environment, businesses demand sophisticated, integrated e-business solutions that will help them maximize relationships with customers and partners and optimize their e-business performance,'' said Jim Kelly, vice president of marketing, at IBM Data Management Solutions. ``We are pleased to work with Business Partners like Brio to deliver such industry-leading e-business offerings as WCA/Advanced.''
IBM has integrated Brio.Inform, a front-end Web-enabled query and reporting tool, with IBM's DB2* Universal Database and DB2 Intelligent Miner, which provides advanced business intelligence and data mining capabilities, to create WCA/Advanced. WCA/Advanced is the industry's only out-of-the-box e-commerce product that provides real-time answers to what's driving customer-purchasing decisions. Using WCA/Advanced, a company can easily examine how its customers are using its website and analyze user behavior and buying patterns to help design more effective commerce and marketing campaigns.
``We are thrilled to be building on our long lasting and strong relationship with IBM, by aligning our organizations to deliver strategic business solutions through this worldwide reseller agreement,'' stated Don Beck, Brio Technology's executive vice president, worldwide sales. ``By working with IBM, we are delivering a state-of-the-art solution designed to meet the analytical requirements of IBM customers, enabling them to fine tune and drive their business performance.''
With 68 of Fortune 100 companies using Brio solutions, the company has emerged as a leader in the pre-built analytical applications market. Brio and IBM plan to deliver a comprehensive solution, providing an easy-to-use interface for business managers to create dynamic marketing campaigns, product promotions and recommendations, discounts and advertisements -- all targeted at specific customers and prospects.
About IBM Data Management Software
As the foundation for e-business, DB2 data management software is the industry's first multimedia, Web-ready relational database management system, strong enough to meet the demands of large corporations and flexible enough to serve medium-sized and small e-businesses. DB2 data management software combines integrated power for business intelligence, content management, enterprise information portals and e-business with industry-leading performance and reliability to drive the most demanding industry solutions. DB2 data management software together with Internet technology makes information easily accessible, available and secure. There are more than 60 million DB2 users from over 300,000 companies worldwide relying on IBM data management solutions. Additional information on WCA/Advanced is available at ibm.com. |
