Scholastic Inc. Signs Distribution Agreement With CUC Software;
Scholastic 1997 CD-ROM Titles Will Be Distributed to Retail by
CUC Software
PR Newswire - June 19, 1997 11:30
NEW YORK, June 19 /PRNewswire/ -- Scholastic Inc. (Nasdaq: SCHL), the
world's leading publisher of children's media, today announced a distribution
agreement with CUC Software to distribute Scholastic's upcoming consumer
software CD-ROM titles to the retail market. Scholastic will continue to
distribute its titles through the Scholastic Book Clubs, Scholastic Software
Clubs, Scholastic Book Fairs, and through its school marketing channels.
"CUC Software is one of the largest PC consumer software groups in the
world and will provide Scholastic with leverage in a competitive retail
software marketplace," said Ruth Otte, Executive Vice President, Scholastic
Inc. "Combining CUC Software's distribution expertise with Scholastic's high-
quality and educationally solid children's interactive products will enable
both parties to reap the benefits of this collaboration."
The first two CD-ROM titles debuting under the new relationship are
"I SPY" and the first title in the Scholastic Early Learning series, "HUGGLY'S
SLEEPOVER," each of which will be released this October and showcased
June 19-21, 1997 at the Electronic Entertainment Expo in Atlanta, Georgia.
About Scholastic
For more than 75 years, Scholastic has been committed to creating quality
educational materials for children, teachers, and families. The company is
one of the leading publishers and distributors of children's books, classroom
and professional magazines and core curriculum materials. It is expanding its
presence in educational consumer software with the release of new titles,
targeted to children ages three - 12, in fall 1997. In addition to books and
software, Scholastic produces children's and family-oriented video and
television programming. The company's international operations include
Australia, Canada, Mexico, New Zealand, and the United Kingdom.
About CUC Software
CUC Software consolidates the sales, distribution, finance, accounting,
and overall management for Sierra Online(R), Davidson & Associates, Inc.,
Blizzard Entertainment(R), and Knowledge Adventure(R), each market-leading
multimedia consumer software companies. The combined resources make CUC
Software one of the largest PC consumer software groups in the world, and a
leader in entertainment and educational software. CUC Software is a division
of CUC International, Inc. (NYSE: CU), a technology-driven retail and
membership services company that provides access to travel, shopping, auto,
dining, home improvement, financial and other services to 68 million consumers
worldwide.
SOURCE Scholastic Inc. |
