74% of People Would Go Into Debt for Their Pets
NEW YORK, Aug. 15 /PRNewswire/ -- As today's consumers have become more
indulgent and demanding regarding product selection, they have come to expect
the best -- even for their adored pets. Products such as designer collars and
leashes, organic pest control products, and natural and diet treats have
pervaded the pet supply market in recent years. This trend, as well as many
other factors, are driving the U.S. retail sales of pet supplies products over
the $5 billion mark.
A new report from Packaged Facts available through MarketResearch.com, The
U.S. Pet Supplies Market, provides detailed information on emerging retail
campaigns, such as the recent focus on indulgence for pets, as well as
distribution and marketing trends, product development, and consumer
demographic profiles. The report also includes historical sales data, as well
as market projections through the year 2005.
According to Meg Hargreaves, VP of Research Publishing for
MarketResearch.com, the pet supply industry is entering an active fiscal
environment. "During the last few years we saw the rise and fall of the
Internet pet supply company. The industry was eclipsed, at least from a
marketing perspective, by the new distribution channel e-commerce provided,"
Ms. Hargreaves stated. "We are now witnessing a distinct shift toward the pet
supply 'super-store' model, with 31% of the sales in the market coming from
these retailers. The industry is clearly in a very dynamic phase that will
serve to define the long-term market leaders."
Along with shifting distribution patterns and consumer attitudes,
increased attention given to pet health has created a depth to the market that
previously did not exist. According to The U.S. Pet Supplies Market, 41% of
pet owners have considered alternative therapies for their pet's health and
29% have considered the use of nutritional supplements. Just as increasing
consumer demand for natural products has reshaped other markets, pet owners'
interest in natural goods is boosting the pet supplies industry.
About MarketResearch.com
MarketResearch.com is the leading provider of global marketing
intelligence products and services. With over 40,000 research publications
from more than 350 top consulting and advisory firms, we offer instant online
access to the world's most extensive database of expert insights on global
industries, companies, products, and trends. Updated daily. For more
information, call Alison Williams at +1-212-807-2649 or visit
marketresearch.com.
MAKE YOUR OPINION COUNT - Click Here
tbutton.prnewswire.com
SOURCE MarketResearch.com
-0- 08/15/2001
/CONTACT: Alison Williams of MarketResearch.com, +1-212-807-2649,
awilliams@MarketResearch.com/
/Web site: marketresearch.com
CO: MarketResearch.com
ST: New York
IN: PUB
SU:
*** end of story ***
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
At least the headline is funny |
