CUBIX(TM) SCORES IN KIDS' WB! DEBUT PERFORMANCE
4Kids Entertainment-Produced 3-D CGI Animated Series; Achieves #1 Broadcast Ranking In Boys 2-11 And Boys 6-11; And Ranks #2 In Kids 2-11, Kids 6-11 And Girls 6-11
NEW YORK, NY (August 17, 2001) -4Kids Entertainment (NYSE:KDE) announced today that CUBIX(TM) - "Robots For Everyone" scored impressive premier ratings when the 3-D CGI-animated series debuted on Kids' WB! August 11 at 10:30/9:30 AM (ET/PT) CUBIX was rated the #1 kids program in network broadcasting ratings for Boys 2-11 and was the second highest rated broadcast show in the Girls 6-11 category. The Company's programs hold the top two spots for all kids network programming with POKEMON at #1 and CUBIX #2 with kids 2-11.
"We are delighted by the premiere performance of CUBIX on Kids' WB!" said Chairman & CEO, Al Kahn "The high quality of this extraordinary 3-D CGI-animated series combined with a uniquely fun-filled storyline and compelling characters makes CUBIX a new must-see for kids."
4Kids Entertainment's first original animated series, CUBIX follows the adventures of 13-year-old Connor, a robot whiz, who brings to life a robot named CUBIX that had been discarded as useless. When the town's mad scientist, the evil Dr. K., begins to steal robots in search of a mysterious power source, CUBIX and his friends prove to be the only force that can oppose him. A futuristic story of action, adventure and uncommon friendship, CUBIX is set in an amazing world called Bubble Town, where 10,000 of its population of 24,000 residents are robots! The robots are everywhere and perform many every day functions - from pizza delivery men, personal trainers to policemen.
In addition to broadcasting CUBIX on the #1 broadcast children's network in television, 4Kids Entertainment has finalized major licensing and promotion agreements for CUBIX, including master toy licensee Trendmasters(TM) which rolled out its toy line earlier this month and BURGER KING(R) which has joined 4Kids in a 5-week CUBIX premium giveaway promotion set to launch late August.
In addition, the CUBIX Web site (www.cubixrobotsforeveryone.com), features sneak peaks of upcoming episodes, character bios and a fun-filled games. The site will also be an exclusive Internet destination for announcements and contests, the first of which will give kids the chance to win an Ixtreme CUBIX toy chest later this month.
"We hope the strong debut ratings performance of CUBIX underscores the property's impressive potential for success in the U.S.," said Al Kahn. "We look forward to supporting the continued growth of CUBIX throughout its upcoming national Burger King promotion and Trendmasters toy roll-out."
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