Booking Holdings (formerly Priceline) Message Board

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Technology Stocks : Booking Holdings (formerly Priceline)

BKNG 4,940

+0.8%

Nov 7 9:30 AM EST

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To: hdl who wrote (2626)	8/22/2001 11:16:24 PM
From: Glenn Petersen	of 2743

Partial explanation: Priceline.com Chairman Richard S. Braddock To Sell Up To 2 Million Priceline.com Shares Over Next 12 Months NORWALK, Conn.--(BUSINESS WIRE)--Aug. 21, 2001--Priceline.com (Nasdaq:PCLN) Chairman and CEO Richard S. Braddock today announced the establishment of a personal stock sale plan, in accordance with SEC Rule 10b5-1, under which he will sell up to a maximum 2 million shares of priceline.com stock in a regular and orderly manner over the course of the next 12 months. The shares represent approximately 11 percent of Braddock's total priceline.com holdings and less than 1 percent of priceline.com's total outstanding shares. Braddock is an unsalaried priceline.com employee. Braddock said, "This program allows me to liquefy a modest portion of my priceline.com stock for diversification and estate planning purposes. I will continue to hold a substantial position in priceline.com as I believe strongly in our business and priceline.com's prospects for continued growth and profitability. I look forward to being part of the management that delivers those results."

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