Fabulous!!!
] JUST GROUP PLC
>
>
> Butt Ugly Martians broadcast deal with Nickelodeon
>
>
> Just Group, the integrated children's entertainment company, announces
> that the company has signed a licensing deal with Nickelodeon, the world's
> leading children's cable network, for their Butt Ugly Martians property
> which is having significant merchandising and licencing success.
>
> Nickelodeon is a global business owned by Viacom. The company's business
> includes television programming and production in the United States and
> around the world, plus consumer products, online, recreation, books,
> magazines and feature films. Nickelodeon's U.S. television network is
> seen in more than 80 million households, and has been the number-one-rated
> cable network for more than five consecutive years.
>
> Over 100 licences have now either been signed or are in final negotiation.
> Of those finalised, these include Hasbro toys, Heinz pasta shapes,
> Yoplait chilled deserts and a fairground ride at the new theme park
> Fantasy Island. In addition, licenses have been signed with Aykroyd for
> clothing, Napa for toiletries, Trudeau for children's lunch-boxes and a
> major deal with Scholastic for publishing in the US. This success has
> also been replicated with comics, books and the sales of videos, DVDs and
> toys. Developed by Mike Young Productions and produced with Just
> Entertainment and DCDC, the new 3D, CGI animated action-adventure-comedy
> series debuted to record TV ratings in the UK this past February
>
> Butt Ugly Martians stars three Martian heroes who are sent by their evil
> emperor to conquer Earth, but instead, make friends with three American
> teenagers and fall in love with our planet, particularly our pop culture.
> To stay on Earth, the Martians must keep their emperor at bay by sending
> phoney taped progress reports of their "battles" while defending their
> adopted home from a galaxy of other alien attacks.
>
> Cyma Zarghami, Executive Vice-President and General Manager, Nickelodeon
> commented:
>
> "The Butt-Uglies have a certain irreverent attitude about them that our
> core audience will appreciate and enjoy. We expect the series to perform
> as well, if not better, than it did in the UK."
>
> Wilf Shorrocks, CEO of the Just Group said:
>
> "We are thrilled to announce Nickelodeon as our US cable network partner.
> Nickelodeon is one of America's premier brands and we are excited to
> partner with them on the launch of this series. Due to the commercial
> sensitivity of the market we cannot announce the value of the deal but in
> Group terms it is significant.
>
> Overall, marketing continues to go well and we remain confident that Butt
> Ugly Martians will make a major contribution to profits for a number of
> years."
>
> 23 August 2001
>
>
> ENQUIRIES:
>
> Just Group PLC Tel: 01629
> 814994
> Wilfred Shorrocks
>
> College Hill Tel: 020 7457
> 2020
> Michael Padley
> Clare Warren
>
>
> END
> AGRBIGDIISDGGBD
>
>
> |
