Alpha Virtual's Berlin connection:
Keating PR Spearheads Successful
Launch of Alpha Virtual, 3D Media
Production Company
Firm Will Publicize Virtual Reality Tours to Travel Industry
MILLBURN, NJ, April 17, 2001 - Alpha Virtual, a 3D virtual media
production company headquartered in Los Angeles, announced that
Keating Public Relations will handle their entire public relations program.
Following a highly successful launch of the Alpha Virtual company and
product offerings at ITB-Berlin, a major international trade show for the
travel and tourism industry, KeatingPR will design and implement a full-scale
public relations campaign.
At ITB, KeatingPR coordinated demonstrations of Alpha Virtual's interactive
virtual media experiences, which offer a revolutionary way for the travel and
tourism industries to market hotels, destinations and tours. Visitors to the
Alpha Virtual booth were escorted to seats in a mock airplane cabin, where
they experienced a virtual reality visit to a Japanese village. A combination
of 3D modeling, laser scanning and photogrammetry, enhanced by special
viewing technologies, generates the illusion of actually entering and moving
about the virtual site. The exhibit attracted many visitors, including
numerous members of the media. Several signed contracts are anticipated
as a result of the success at ITB-Berlin.
"3D virtual reality is fun, it's compelling, and it's an incredibly powerful sales
tool," said Barry Didato, Chief Accelerator of Alpha Virtual. "KeatingPR 'gets
it' - and they will empower Alpha Virtual to communicate this excitement to
our target markets."
The KeatingPR communications campaign will highlight Alpha Virtual's
presence across a number of targeted industry segments including travel
and tourism, government agencies, destinations, resorts, hotels, themed
attractions, entertainment, education, archeology and historic sites.
"We understand travel public relations and high-tech public relations," said
Rick Keating, CEO of KeatingPR. "The convergence of our strengths and
Alpha Virtual's compelling technology will make Alpha Virtual the huge
success it deserves to be."
About Keating Public Relations
Founded over 30 years ago, KeatingPR provides leading public relations
counseling services that define brand and enable clients to maximize their
exposure potential, resulting in greater brand recognition and value.
Located in Millburn/Short Hills, NJ, KeatingPR serves clients in the following
four practices: Internet and Technology; Business and Financial; Luxury
Hospitality; Sustainability; and Pharmaceutical. The firm has affiliate offices
in Washington, DC, London and Sydney. For further information, please
visit the Web site, www.keatingpr.com, or call Vicki Banner or Suzanne
LaFrance at 973-376-9300.
About Alpha Virtual
Alpha Virtual offers the travel and tourism industries a revolutionary way of
marketing, selling, planning and developing tourism products and sites, on
and offline. Using a combination of advanced capturing technologies, such
as 3D modeling, laser scanning and photogrammetry, and breakthrough
display technologies, such as stereoscopic flat panel screens and 3D Web
streams, Alpha Virtual produces unique experiences that establish and
expand relationships between suppliers and customers.
Alpha Virtual is a privately held company and is headquartered at 11301
West Olympic Boulevard, Los Angeles, CA, 90064. For more information,
call 310-288-1661 or visit the Web site at www.alpha-v.com.
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