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Non-Tech : OAKLEY- NYSE:OO
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To: Dr. Jeff who wrote (579)6/20/1997 7:22:00 AM
From: harkenman   of 1383
 
Any mention of the rationale and expected benefits from the purchase of the sport shields Co. just bought. I tried buying into this company about of year ago but learned it belong to a Boston Investment group. Strategy was solid as well as margins. Interesting reason why company started, the owners son had some major eye accident playing football. Why did Oakley feel thay can benefit if they had to pay some maybe unworldly premium to get into this company. Any explanations?

I have bought several Oakley Sunglasses in past, Razors, Zeros but some are too big for my face (eg. Razors vs Blades) I believe the Fives will satisfy a segment they have never payed attention to. Small people and some women who are usually smaller. My girlfriend can't use Oakly because they are too big. She uses Revo (B&L) The Fives will meet this market need but I have not seem them yet in person (only at OO internet site). OO move on!
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