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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 236.73-6.1%Jan 30 9:30 AM EST

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To: Tony Viola who wrote (52786)8/28/2001 4:11:46 PM
From: tejekRead Replies (1) of 275872
 
Ted, threaders, CNBC just had a little blurb about AMD planning to come out with an ad campaign in the fourth quarter saying Megahertz isn't everything; their processors do some things faster regardless, etc.

Tony, yeah, CNBC called it a marketing war as an adjunct to the pricing war.

It would appear that a marketing campaign based on the issue that megahertz isn't the important factor but rather how a chip/pc handles various applications is not going to be an easy sell no matter how true. But it would be foolish for AMD not to try.

ted
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