Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 203.14

-0.8%

Jan 9 9:30 AM EST

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To: Milan Shah who wrote (52862)	8/28/2001 10:45:56 PM
From: TechieGuy-alt	Read Replies (2) of 275872

AMD marketing campaign: I really think, specially for consumers, it's very important to have a campaign where you start the analogy with something that they can associate with, then go from there. Plus, the more absurd the analogy, the longer the person will remember it. I think they should show (build it on TV, then draw static parallels on print) a formula 1 race where a row of formula cars are reving their engines. The excited voice of the commentator is giving a running commentary regarding the race, all the while a camera circles around the stationary cars. After a few 10's of seconds, the commentator declares a winner- based on the highest reving engine. Then a simple voice over tells the audience that buying a high MHz computer is like a NASCAR race being decided on RPM revs. I don't think that anyone seeing that ad would likely forget that when they go to buy a computer. TG

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