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Aqua Vie Hydrators Head for the Fast Track With National Availability in 7-Eleven Stores
Aqua Vie and America's Premier C-Store Chain Will Team Up To Sponsor NASCAR Racing Team
KETCHUM, Idaho, Aug. 29 /PRNewswire/ -- Aqua Vie Beverage Corporation (OTC Bulletin Board: AVBC - news) announced today that its Hydrator(TM) water beverage product line has been authorized for 5,000 stores and approved for cold-box placement in approximately 3,000 7-Eleven stores throughout North America. Distribution will be through the McLane distribution network. In conjunction with this product placement, Aqua Vie and 7-Eleven will join forces to sponsor the Foyt NASCAR racing team.
``As a result of its cooperation with America's premier C-store chain, Aqua Vie will become part of a giant marketing matrix reaching consumers across an entire continent, and around the world,'' said Thomas Gillespie, president and chief executive officer.
The 7-Eleven product placement follows Aqua Vie's new production agreement, geared to high-volume production, which was announced last week. 7-Eleven stores throughout the United States and Canada serve more than 6 million customers per day.
Founded in 1927 in Dallas, Texas, 7-Eleven is the world's largest operator, franchisor and licensor of convenience stores with more than 21,000 units worldwide. 7-Eleven is also one of the nation's largest independent gasoline retailers. Its corporate name was changed from The Southland Corporation after approval by shareholders on April 28, 1999.
Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low- calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all- natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.
NOTE: Statements contained in this news release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and it assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.
SOURCE: Aqua Vie Beverage Corporation |
