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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 214.87-0.1%3:59 PM EST

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To: Road Walker who wrote (52938)8/29/2001 12:22:02 PM
From: Joe NYCRead Replies (2) of 275872
 
John,

This scheme will create a very confused, and probably distrustful, consumer. They are taking a standard industry benchmark, and adjusting it to what "AMD considers" to be meaningful.

There are a lot of reason to be mistrustful of the MHz as a benchmark for performance. Suppose you have 3 computers that are similarly equipped, but 1st 1 GHz Piii, 2nd has 1.2 GHz Athlon and 3rd has 1.3 GHz P4. 1.3 GHz P4 is the worst performing of the 3 of them on just about all of the benchmarks. Don't you think that it is Intel that has an obligation to warn people of the fact that P4 is slower than other processors rated at the same clock speed in order to maintain the trust in Intel brand?

I can think many, many ways that this can backfire, and really hurt AMD's brand.

How can it backfire? Will AMD lose any corporate or server wins? Or not gain any?

Joe
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