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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 215.51+0.2%12:02 PM EST
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To: Road Walker who wrote (52993)8/29/2001 12:50:52 PM
From: jamok99Read Replies (1) of 275872
 
John,

I just wanted to say I thought that was a really excellent post that cut to the core of AMD's confused marketing ideas. It seems to me more and more likely, as 5dave22 suggested, that this is a marketing idea being driven by engineers, not anyone familiar with advertising concepts. It's like having physicians design a marketing campaign for an over-the-counter headache medicine - it becomes overly technical and difficult for the layman to understand, and you lose their interest quickly. Rather than talking about vaso-constriction reduction in 57% of the patients in phase 3 clinical trials vs. a placebo in a double-blind study, you tell the audience they'll feel better, right? It's pitiful how badly AMD misses the idea of what's effective in this too-late campaign.

Jamok
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