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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 249.66+7.6%3:59 PM EST
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To: Road Walker who wrote (53275)8/30/2001 7:54:07 PM
From: Milan ShahRead Replies (2) of 275872
 
If not, then why should any consumer trust AMD's subjective perception of their own products. Rather than an easily verified industry standard?

I think what AMD is trying to do is get the consumer to compare apples to apples - if the top-of-the-line P4 is a 2GHz model, and AMD produces a chip called the Athlon XP 2000+, then AMD is inviting the consumer to compare its offering with the P4 2GHz. As long as the two products are comparable using a wide variety of benchmarks, then AMD's purpose is achieved.

I don't think AMD is trying to actually have the number mean anything concrete. One line of thought I had was to completely eliminate numbers from the model name, but the only thing I can think of that is monotically increasing (and recognizable as such by the common consumer) is a number.

So, the trust comes when the consumer looks at third-party benchmark results and discovers that the P4 2GHz is comparable in performance to the the Athlon XP 2000+.

Milan
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