This should be very interesting.
Friday August 31, 10:02 am Eastern Time
Press Release
SOURCE: The Strategis Group
The Strategis Group Webcast to Discuss Teen Wireless Market Projections and Wireless Carrier Initiatives
Landmark Study Examines Growing Teen Demand for Wireless Devices and Services
WASHINGTON, Aug. 31 /PRNewswire/ -- The Strategis Group will sponsor a webcast and conference call on September 6, 2001 to discuss the findings from its new study, ``Next Generation Survey: What U.S. Teens Say About Wireless.'' Further, The Strategis Group analysts will examine the strategies of wireless carriers to target the teen market and promote value-added services.
The Strategis Group interviewed a nationwide sample of U.S. teens, 13 to 17 years of age. The results indicate that among these 20 million U.S. teens, there is a growing demand and for wireless services and a strong attraction to purchase associated value-added services. 17.4% of the sample group have a wireless phone and 26.3% of the sample share a wireless phone with another family member.
The study includes demand analysis of:
* Devices,
* Service Packages,
* Value-added Services.
Teens who own or plan to acquire a wireless phone are likely to also have other communication products and services, including Internet access, MP3 players, pagers and PDA's. ``Wireless is yet another channel that teens are increasingly demanding,'' states Adam Guy, Senior Analyst of The Strategis Group. ``The results of this study may validate or extinguish the assumptions made by manufacturers and wireless carriers.'' For example, Verizon Wireless and AT&T Wireless just announced new teen focused strategies.
The webcast and conference call will be held on Thursday, September 6, 2001 at 2 p.m. EDT (11 AM PDT). To participate in the event, sign up on line at videonewswire.com . For further details contact Laura Wert at 202-530-7510 or visit The Strategis Group website at strategisgroup.com .
About The Strategis Group
The Strategis Group, a C7 company, with offices in Washington, London, Singapore, and Sao Paulo, is the leading global telecommunications research and consulting firm. Founded in 1964, The Strategis Group publishes in-depth industry research reports, provides customized consulting services and supplies continuous information solutions to the broadband, wireless, cable, satellite, competitive telephony and Internet industries.
For more information, please contact The Strategis Group at 202-530-7500 (voice), info@StrategisGroup.com (email), or visit the website at strategisgroup.com .
SOURCE: The Strategis Group |
