RE: CUBIX: Monday August 27, 4:48 pm Eastern Time
Burger King(R) Restaurants Offer Kids Latest Toy Sensation; Collect and Connect CUBIX(TM) Robot Premiums to Make 'MEGACUBIX'
MIAMI, Aug. 27 /PRNewswire/ -- Dogs have long enjoyed the distinction of being ``man's best friend,'' but in today's world, robots and robotic pets are taking over that legendary role. More and more, kids are having fun with their new ``best friends,'' robots and robotic pets, the hottest toy trends around. Beginning today, participating BURGER KING® restaurants will feature CUBIX(TM) robot premiums with the purchase of a Big Kids or Kids Meal for a five-week promotion. The premiums are based on ten popular leading robots appearing in the hot, new TV series, CUBIX(TM) - Robots For Everyone, that is produced by 4Kids Entertainment, Inc. and broadcast by Kids' WB! on Saturday mornings.
(http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
Two different CUBIX robot premiums will be distributed weekly throughout the promotion, while supplies last. Each of the robots has an active play pattern that will attract kids. As an added bonus, each robot comes with an additional component that snaps together to build an eight-inch MEGACUBIX(TM).
4Kids Entertainment's series CUBIX follows the adventures of 13-year-old Connor, a robot whiz, who brings to life a robot named CUBIX. When the town's mad scientist, the evil Dr. K, begins to steal robots in search of a mysterious power source, CUBIX and his friends prove to be the only force that can oppose him. A futuristic story of action, adventure and uncommon friendship, CUBIX is set in an amazing world called Bubble Town, where 10,000 of its 24,000 residents are robots! The robots are everywhere and serve every function -- from pizza delivery vendors to policemen.
``Our CUBIX premiums capture the spirit of this exiting new adventure series,'' said Richard Taylor, vice president USA marketing for Burger King Corporation. ``CUBIX premiums are part of the high-tech world of Bubble Town that is filled with possibilities that fascinate kids and parents alike.'' Burger King Corporation will support the CUBIX(TM) - Robots for Everyone promotion with in-restaurant merchandising, web-based marketing and national kid-directed television advertising.
Kids WB! is aggressively publicizing the show with on-air promotions while 4Kids Entertainment has launched CUBIX with TV, print and Internet advertising campaigns. In addition, the official CUBIX web site, cubixrobotsforeveryone.com, launched in July provides games, sweepstakes and special sneak peeks of upcoming episodes of the CUBIX television series. CUBIX toys by Trendmasters(TM) and videogames by 3DO(TM) plus products by many other top licensees will support the TV show.
Burger King Corporation created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,370 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2000, the BURGER KING® system had system-wide sales of $11.4 billion. Burger King Corporation is a part of Diageo (NYSE: DEO - news), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company's web site at www.burgerking.com.
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE - news) is a global provider of children's entertainment and merchandising licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing and product development, television, film, music and home video production and distribution, media buying and planning and web site development. For further information, please visit the company's web site at 4kidsent.com.
SOURCE: Burger King Corporation |
