Thirty-seven thousand leading interactive entertainment industry professionals attend E3/Atlanta '97
ATLANTA--(BUSINESS WIRE)--June 21, 1997--With the video and
computer game market forecasted to soar to $5.3 billion by year-end
1997, attendance at this week's three-day Electronic Entertainment
Expo (E3) hit 37,100, drawing industry professionals from around the
world to experience the equivalent of 35 football fields full of the
newest interactive entertainment software products.
Approximately 1,500 new titles were introduced this year by 486
exhibiting companies, according to Douglas Lowenstein, president of
the Interactive Digital Software Association (IDSA), owner of E3.
"E3/Atlanta has been a great success," said Lowenstein. "We've had strong and extremely high quality attendance, we've drawn
leading industry professionals from all critical constituencies,
and our large international turn-out has solidified E3 as the global
interactive entertainment event."
"The quality of participants from the vendor, investment, retail, creative and media communities at this year's E3 is exceptional, matching the high caliber of products being shown by companies from around the world," said Larry Probst, chairman of the IDSA and chairman and CEO for Electronic Arts.
"E3 has been a very strong show for us," said Peter Main,
executive VP, sales and marketing of Nintendo of America. "We've
had a full turn-out from the retail community, high media attention
and the show has been very successful."
"E3 was a very successful show for us," said Robert Bach, vice
president of learning and entertainment at Microsoft Corporation.
"It was a great opportunity for us to meet with our channel and
development partners, as well as a good venue for demonstrating our
new, innovative products."
The world's largest trade show exclusively dedicated to
showcasing interactive entertainment and educational software,
E3/Atlanta, which ran from June 19 to 21, will return to Atlanta in
1998, from May 28 to 30. At this year's show, more than 480
exhibitors, including the world's leading developers and publishers
of interactive content, showcased their product on a record 534,000
net square feet of exhibit and meeting space..."
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