Roger's 1997 Short Picks Message Board

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Strategies & Market Trends : Roger's 1997 Short Picks

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To: Caroline who wrote (3595)	6/22/1997 11:23:00 PM
From: Roger A. Babb	of 9285

Caroline, the advertising is out for blatent pro-smoking. But it is actually mandated that the companies do anti smoking ads. I can see it now: This program brought to you by Phillip Morris, please do not smoke our cigerettes. As Harry Truman once said, "You can print anything you want about me so long as you spell my name right." Brand awareness is what advertising is all about, it is the name not the message that counts. This deal actually puts the tobacco companies back on TV and limits their liability in future law suits. I think they won.

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