LOL!! Dell, we must notice, has backed off a bit ...
... like, wonder why, (I think expense rather than 'patriotism') off the Steven campaign... Wow was that fierce and expensive.
It was all over the place -- not only CNBS, as I'm sure you noticed ... networks, CNN, the entertainment and movie channels, MTV and VH-1, of course ..
I think the ad agency (I don't know who that is) captured -- brilliantly -- the emotional mindset/psychology of boomer gen parents (I'm not one -- parent-wise -- disclaimer -g-) of teenagers -- so greatly to their chagrin of not wanting to 'be like' their OWN parents ... i.e.:
* Hopelessly -- and laughably, among their children's teenage set, as they are painfully aware -- 'out of touch' with 'what's happening.'
The agency that created this campaign is torturously TORMENTING the boomer parents' fear/despising of AGING.
The boomer parents want to still 'be cool!'
The solution: spend money! BUY something! That'll take care of EVERYTHING!!
On what your teenagers think is currently cool ... a new PC, for example ...
And, Mom & Dad -- the COOLEST PC is a DELL.
Case closed.
LOL |
