Barrons:
Letter to the Editor:
I think the terrorists showed us conclusively that the President's pipe dream for a missile defense system would just end up being a $100 billion Maginot line in the sky. With $2 worth of razor blades and 18 men willing to die, they hurt us deeply. Technology will not save us from the likes of them, but perhaps Madison Avenue will. I suggest we take a large chunk of that $100 billion and jam our culture right down their throats. My idea is simply this: We identify the fundamentalist regions of the world, and then with massive airdrops we shower them with icons of American culture. I am thinking of Hershey bars with almonds, Coca-Cola, Playboy magazines, comic books, Cracker Jack, bubble gum, Tastykake cakes and pies, female contraceptive devices, and thousands of small one-channel transistor radios. We will broadcast rock and roll around the clock to these devices.
I know it sounds puny, but if we litter the streets of their cities with these products, they will not be able to resist. They will become addicts of the American way, and they will not be willing to throw their lives away for heaven when they can taste it in their lives daily. They will demand more and more products. They will hoard and trade the products we give them, and so capitalism will overtake their souls.
Eric Rothwarf Philadelphia
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now this guy is thinking...
Fred |